Ningxiahong Reign Title 술병 by Sunkiss Design Team

Ningxiahong Reign Title 술병 by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2020

Ningxiahong Reign Title 술병

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

Verify Award Status for #89801

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ningxiahong Reign Title 술병

"제품 + 서예 + 통치 타이틀"의 조합은 독특한 시각적 아이덴티티를 만듭니다. 통치 타이틀은 좋은 소원을 전달하는 길조 단어 그 자체입니다. 캘리 그라피 형태로 제품 패키지에 적용하면 중국 고전 문화의 각인과 사회적 속성이 있고, 소비자에게 제품의 길조 축복이 전달되어 소비자가 술을 마실 때 더 많은 이야기를 할 수 있도록한다. .

The Recognition

About the A' Design Award 동상

Ningxiahong Reign Title 술병, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Ningxiahong Reign Title 술병, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Ningxiahong Reign Title 술병, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Dimensions & Packaging: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Production Technology: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Design Challenge: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiration: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi