Ningxiahong Rock Painting Bronze Script 술병 by Sunkiss Design Team

Ningxiahong Rock Painting Bronze Script 술병 by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2020

Ningxiahong Rock Painting Bronze Script 술병

by Sunkiss Design Team

Client: The Ningxiahong Wolfberry Liquor

A' Design Award 동상 Winner in 패키징 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ningxiahong Rock Painting Bronze Script 술병

하란 산의 암벽화는 중국 문화와 닝샤의 유명한 문화 유산을 대표하는 반면 청동 문자는 청동기에서 나온 것입니다. 따라서 디자이너는이 두 가지 대표 요소를 병 패키지 디자인의 문화적 정체성의 핵심 상징으로 결합하고이 제품을 중국 전통 문화와 통합하여이 제품으로 고급 소비자의 문화적 정체성을 향상시킵니다.

The Recognition

About the A' Design Award 동상

Ningxiahong Rock Painting Bronze Script 술병, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Ningxiahong Rock Painting Bronze Script 술병, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Ningxiahong Rock Painting Bronze Script 술병, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Dimensions & Packaging: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tags: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Production Technology: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Design Challenge: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Research: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiration: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Project Duration: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Operation Flow: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Team Members: Design Leader: Zhou Hong; Design Director: Wu Changzhi