Hong Kong Trade Development Council의 Hong Kong Houseware Fair 2019 이벤트 설치물

디자이너 Hong Kong Trade Development Council의 작품 Hong Kong Houseware Fair 2019 이벤트 설치물은(는) 매우 권위 있는 2020 A' Design Award 은상의 이벤트 및 해프닝 디자인 부문에서 탁월한 수상작입니다.

은이벤트· 2020

Hong Kong Houseware Fair 2019 이벤트 설치물

디자이너: Hong Kong Trade Development Council

클라이언트: Hong Kong Trade Development Council

이벤트 부문 A' Design Award 은상 수상작

56,680

인증된 수상작

#90060 수상 상태 인증하기

사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

색상

디자인

Hong Kong Houseware Fair 2019 이벤트 설치물 소개

2019 홍콩 하우스웨어 페어는 홍콩 컨벤션 및 전시 센터에서 개최된 무역 박람회를 위해 기획된 이벤트 디자인이다. 이 디자인은 세 개의 영역, 즉 입구 로비의 웰컴 설치물, 전시홀 입구 연출, 그리고 별도의 트렌드 전망 전시 공간을 아우른다. 웰컴 설치물은 면적 30제곱미터, 높이 5미터 규모이며 대형 LED 스크린을 포함한다. 사용된 소재로는 재사용 가능한 알루미늄 시스템, LED 스트립 조명, 아크릴 패널, 생분해성 카펫 등이 있다. 업계 트렌드 리포트에서 도출한 색상과 형태가 이 세 영역을 하나로 연결한다.

수상 인정

A' Design Award 은상 소개

Hong Kong Houseware Fair 2019 이벤트 설치물, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Hong Kong Houseware Fair 2019 이벤트 설치물, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Hong Kong Houseware Fair 2019 이벤트 설치물, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
치수 및 패키징: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
태그: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
생산 기술: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
디자인 과제: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
연구: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
영감: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
프로젝트 기간: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
운영 흐름: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.