Kenneth Nienhuser의 World Cyber Games 2019 Xi'an e스포츠 페스티벌

디자이너 Kenneth Nienhuser의 작품 World Cyber Games 2019 Xi'an e스포츠 페스티벌은(는) 매우 권위 있는 2020 A' Design Award 금상의 이벤트 및 해프닝 디자인 부문에서 탁월한 수상작입니다.

금이벤트· 2020

World Cyber Games 2019 Xi'an e스포츠 페스티벌

디자이너: Kenneth Nienhuser

클라이언트: Eidetic Marketing

이벤트 부문 A' Design Award 금상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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World Cyber Games 2019 Xi'an e스포츠 페스티벌 소개

월드 사이버 게임즈 2019 시안은 중국 시안의 전시 센터에서 나흘간 열린 e스포츠 페스티벌이다. 행사는 30,000제곱미터 규모로 진행되었으며 33개국에서 504명의 선수가 참가했다. 디자인은 행사 로고의 큐브 형태를 기반으로 한다. 큐브의 점, 모서리, 면 요소를 무대와 사인물, 굿즈에 적용했다. 한 모서리로 균형을 이루며 서 있는 큐브는 중앙 광장에 LED 조형물로 제작되었다. 동선, 무대, 편의시설은 관람객의 흐름을 유도하도록 계획되었다. 프로그램은 토너먼트, 개막식, 음악 페스티벌, 코스프레 이벤트로 구성되었다.

수상 인정

A' Design Award 금상 소개

World Cyber Games 2019 Xi'an e스포츠 페스티벌, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. World Cyber Games 2019 Xi'an e스포츠 페스티벌, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. World Cyber Games 2019 Xi'an e스포츠 페스티벌, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
치수 및 패키징: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
태그: game, eSports, WCG, World cyber games, festival
생산 기술: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
디자인 과제: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
연구: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
영감: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
프로젝트 기간: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
운영 흐름: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
팀원: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung