Nano Airy Straight Iron 헤어 스트레이트 by Takako Yoshikawa

Nano Airy Straight Iron 헤어 스트레이트 by Takako Yoshikawa is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 뷰티, 퍼스널 케어 및 화장품 디자인 Competition Category.

은화장품· 2020

Nano Airy Straight Iron 헤어 스트레이트

by Takako Yoshikawa

Client: Takako Yoshikawa, Kasetu Souzou Inc.

A' Design Award 은상 Winner in 화장품 Category

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Verified Award Winner

Verify Award Status for #96827

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nano Airy Straight Iron 헤어 스트레이트

나노 에어리 스트레이트 닝 아이언은 나노 세라믹 코팅 재료와 혁신적인 네거티브 아이언 기술을 결합하여 모발을 부드럽고 매끄럽게 직선 모양으로 빠르게 만듭니다. 캡과 본체 상단의 자석 센서 덕분에 캡을 닫으면 장치가 자동으로 꺼져 휴대가 안전합니다. USB 충전식 무선 디자인의 컴팩트 한 본체는 핸드백에 쉽게 보관하고 휴대 할 수있어 여성이 언제 어디서나 우아한 헤어 스타일을 유지할 수 있도록 도와줍니다. 흰색과 분홍색의 색 구성표는 장치에 여성스러운 성격을 부여합니다.

The Recognition

About the A' Design Award 은상

Nano Airy Straight Iron 헤어 스트레이트, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Nano Airy Straight Iron 헤어 스트레이트, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Nano Airy Straight Iron 헤어 스트레이트, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The nano airy straight iron uses an innovative ion technology, which can keep smooth texture, softy shiny straight for a long time. The iron plate has undergone a nano-ceramic coating is feeling very smooth. The magnet sensor at the top of cap and body, makes the power off automatically when the cap is closed, which is very safe to use. Weighting 265g and USB rechargeable type, nano airy straight iron is light and easy to carry. It can help females to keep a good hairstyle anytime, anywhere. The basic color of the product is soft, warm and pure matte white, and the accent color is pink gold.
Dimensions & Packaging: The hot air curl iron with negative ion function, ceramic coating heater,USB rechargeable wireless design, universal voltage, maximum temperature 180 degrees Celsius. 41 x 63 x 220mm, 265g
Tags: Small, Lightweight, Keep smooth texture, soft shiny and beautiful, straight Iron, Hair styling, negative ion function
Production Technology: First, I expressed handwritten designs, then expressed them digitally, examined all the materials, various sizes, and completed the design data.
Next, I created a mockup based on design data, then carried out concrete verification. Finally, the main material I used for the appearance is heat resistant resin that can withstand high temperatures of 200 degrees Celsius. I gave design data and samples to the production factory and mass-produced.
Design Challenge: I tried hard to balance the function with size and weight of straight iron by a lot of experiments.For making a straight iron which easy to carry and straighten hair beautifully everywhere, I used a lot of creativity to select materials for the texture.In order to reproduce the color which I imaged, I examined the painting many times.
Research: By the time I completed this product, I studied hundreds of straight irons that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, Shanghai, Taipei, etc. to see the products. At the same time, I also studied the design characteristics required by women for straight irons. The main research theme is design, size, material, painting, function. Based on this huge amount of research data, I completed this design.
Inspiration: Many working Japanese women are busy in the morning, and the time spent on hair care is limited. Although the hair is straightened well in the morning, it returned to no-shiny curls in the evening. I'd liked to design a product which can create a comfortable and elegant time for them to keep beautiful hairstyle anytime, anywhere. First, I had started thinking about functionality and got some ideas, like the negative iron, smart body, the ease of operation etc. Then, I wanted the product looks like a beautiful pure white pottery inlaid with pink ring. That's why the color of the product is pure matte white and pink gold.
Project Duration: This project began on 2018 at Tokyo, released in Japan in February 2020.
Operation Flow: We plan and propose this product in 2018, complete the design in January 2019, then completed the design data in April 2019 and started manufacturing the mold. Mass production began in December 2019, and it was released in February 2020.
Patents: Design Right : 2019-12-20, 003496579-0001, HH28206895, Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
Team Members: Product Design : Takako Yoshikawa
Artistic Direction :Takako Yoshikawa & Kasetu Sousou Inc.
Brand Direction Advisor : Samantha Thavasa
Manufacturer : Koizumi Seiki Corporation