The Meaninghall Tea 차 포장 디자인 by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea 차 포장 디자인 by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2020

The Meaninghall Tea 차 포장 디자인

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Meaninghall Tea 차 포장 디자인

'미닝홀 티(Meaninghall Tea)'는 비뤄춘 녹차를 위한 패키지 디자인이다. 비뤄춘은 중국 쑤저우 타이후 호숫가의 작은 마을 루샹에서 생산되는 녹차이다. 패키지는 얼룩덜룩한 질감의 특수 아트지를 사용하여 마을 중심부의 오래된 담벼락을 연상시킨다. 간결한 선으로 이루어진 그래픽은 산과 호수, 그리고 전당(堂)의 상징을 하나의 풍경 이미지로 결합한다. 핫 스탬핑 기법을 적용해 차의 자연스러운 성격을 표현했다. 과도하게 정교한 일러스트레이션을 배제함으로써 지역 문화를 차분하고 현대적인 방식으로 담아냈다.

The Recognition

About the A' Design Award 은상

The Meaninghall Tea 차 포장 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. The Meaninghall Tea 차 포장 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. The Meaninghall Tea 차 포장 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019