WiseTribe Education 비주얼 아이덴티티 by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2020

WiseTribe Education 비주얼 아이덴티티

by Somethink Brand

Client: WiseTribe education

A' Design Award 은상 Winner in 그래픽 Category

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Verified Award Winner
Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education 비주얼 아이덴티티

와이즈트라이브 에듀케이션(WiseTribe Education)은 0세부터 12세까지의 어린이를 대상으로 하는 교육 기관을 위해 개발된 비주얼 아이덴티티이다. 중국어 브랜드명 웨이스(weisi)는 영어 단어 '와이즈(wise)'와 발음이 유사하며, '사고하다'라는 의미도 함께 담고 있다. 이 아이덴티티는 대담한 색상 조합과 보조 그래픽을 활용해 자유로움과 상상력을 표현한다. 원주민 캐릭터, 공룡, 지혜의 나무, 행성 등으로 구성된 마스코트 캐릭터들은 어린이가 브랜드에 친근함을 느끼도록 돕는다. 해당 아이덴티티는 포스터, 소셜 미디어 템플릿, 명함, 봉투, 배지 등에 적용되었다.

The Recognition

About the A' Design Award 은상

WiseTribe Education 비주얼 아이덴티티, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. WiseTribe Education 비주얼 아이덴티티, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. WiseTribe Education 비주얼 아이덴티티, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.