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Medieval Rethink 중세 재고 문화 센터 by QUAD studio

Medieval Rethink 중세 재고 문화 센터 by QUAD studio is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 건축, 건물 및 구조물 디자인 Competition Category.


은건축· 2020

Medieval Rethink 중세 재고 문화 센터

by QUAD studio

Client: QUAD studio

A' Design Award 은상 Winner in 건축 Category

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Verified Award Winner

Verify Award Status for #98029

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The Design

About Medieval Rethink 중세 재고 문화 센터

Medieval Rethink는 900 년 전 송나라로 거슬러 올라가는 광둥성에있는 작은 미공개 마을을위한 문화 센터를 건설하라는 민간위원회에 대한 응답이었습니다. 4 층 규모의 7000 평방 미터 규모의 개발은 마을의 기원을 상징하는 Ding Qi Stone으로 알려진 고대 암석을 중심으로 이루어집니다. 프로젝트의 디자인 컨셉은 옛 마을과 새 마을을 연결하면서 고대 마을의 역사와 문화를 보여주는 데 기반을두고 있습니다. 문화 센터는 고대 마을을 재 해석하고 현대 건축으로의 변화를 의미합니다.

The Recognition

About the A' Design Award 은상

Medieval Rethink 중세 재고 문화 센터, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Medieval Rethink 중세 재고 문화 센터, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Medieval Rethink 중세 재고 문화 센터, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The cultural centre becomes the new destination for villagers to congregate and to socially interact. Here, opportunities arise to great a truly cultural contemporary icon inspired by a historical monument that links old and new.
We make a focus in the cultural centre. An object that is the primary function, a multipurpose hall that most villagers will congregate in large social events. Other functions are clustered around the object that naturally creates internal streets and courtyards that are filled with an abundance of natural landscape.
Dimensions & Packaging
Approx. 7000 square metre GFA
Tags
cultural centre, abstraction, guangdong, songdynasty, dingqistone
Production Technology
Firstly, designers break down the village into components of Positive and Negative space. Defining functions as objects and stitching these objects together to natural courtyards of green space.
They make a focus in the cultural centre. An object that is the primary function, a multipurpose hall that most villagers will congregate in large social events. Other functions are clustered around the object that naturally creates internal streets and courtyards that are filled with an abundance of natural landscape.
Design Challenge
Cultural Differences - The cultural centre was designed for the villagers as their space for social interaction. To design the centre, designers had to meet with the villagers and discuss their personal needs for this project. Apart from understanding their culture, the main difficulties come in syphering all their needs and wants information into a design. Only when one to understand their culture can then try to rethink the whole idea of what a cultural centre means to the villager.

The Abstraction – Abstracting the village into the design took a lot of patience and work so that the final design truly depicts the chosen narrative. By stripping off the facade, a picture like frame is left behind. What it does is it focuses audience's eye towards the objects within the frame. If one to superimpose an image of the medieval village in the frame, a framed skyline of the medieval village appears. Abstraction occurs when the skyline is then pixelated. Using dark and light shades of pixels, designers generate an abstraction with a notion of depth. Abstraction creates a shading device and multi layering of the facade together with the objects inside the cultural centre creates a rich composition depicting a visual depth beyond the facade.
Recreating the village – Ultimately, to create a place that will enhance the lives of the villagers. Creating a narrative for the cultural centre not only help the design collective to create a very special place, it is also an attempt to capture an emotional response for any individual visiting the place. The medieval village has already manifested itself in the planning of the functional objects, the facade and also in the internal public realm.
Research
The design team has gone through a thorough research on the context and the history of the Zhu Pu Village, the study has become a very influential part on building a narrative on the project and later being represented through the design of the spaces.
Exploration of the existing village - Walking around the village, inspired by the scale and how man and nature exist in harmony. Beautifully preserved, the village of Zhu Pu dates to the Song dynasty. With its organic concentric planning, it relates itself to many medieval Chinese urban planning principles.
Inspiration
Medieval Rethink was an opportunity to recreate a medieval environment in a contemporary cultural setting. The narrative and design approach of the cultural centre has been extensively explored previously. Located in the norther province of Guangdong, this Contemporary Cultural Centre will not only showcase the history culture of the 900-year-old village, it will also function as a cultural exhibition centre and will attract thousands of visitors from all over the region.
Project Duration
The project started in August 2017 in an undisclosed Village in Fujian, China.
Operation Flow
As the ground floor is an active floor with many active functions and visitor, the cultural centre is designed to free up the ground plane as much as possible to allow for pedestrian traffic.
Team Members
Wai Tang
Kelvin Chu
Landy Liu
Wesley Fung
Samuel Tam
Image Credits
Image #1, Pictury
Image #2, Submarina
Image #3, SAN CG
Image #4, SAN CG
Image #5 SAN CG

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