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Lamborghini Exhibition Center 전시 센터 by PolyMorphArchitects

Lamborghini Exhibition Center 전시 센터 by PolyMorphArchitects is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 건축, 건물 및 구조물 디자인 Competition Category.


철건축· 2020

Lamborghini Exhibition Center 전시 센터

by PolyMorphArchitects

Client: Automobili Lamborghini S.p.A, Zhengzhou Zhongyue Lamborghini Trading Co Ltd

A' Design Award 철상 Winner in 건축 Category

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Verified Award Winner

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The Design

About Lamborghini Exhibition Center 전시 센터

람보르기니 전시 센터는 2019년 중국 정저우에 완공된 자동차 전시 건물이다. 건물은 1,030제곱미터 규모로 신차 전시 공간, 판매 및 서비스 매장, VIP 라운지, 관리 사무실의 네 가지 주요 공간으로 구성된다. 형태는 스포츠카의 라인에서 영감을 받아 60도 각도를 기반으로 비틀린 매스로 조형되었다. 연속적으로 회전하는 파사드는 평행사변형과 삼각형을 활용하여 창을 하나의 표면으로 통합한다. 두 층 사이의 시각적 회랑은 좁은 대지 위에 놓인 매스의 시각적 중량감을 덜어준다.

The Recognition

About the A' Design Award 철상

Lamborghini Exhibition Center 전시 센터, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Lamborghini Exhibition Center 전시 센터, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Lamborghini Exhibition Center 전시 센터, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is Lamborghini's third independent designed exhibition center globally, representing the sensation of the site brought by Lamborghini's handling performance which gives full consideration to the spaces required for an exhibition hall and respects the client's culture as a key driver of the project. The building includes four main functional spaces: new car exhibition area, automobile sales servicshop 4S, VIP Lounge and management office.
Dimensions & Packaging
The project has 1030 square meters.
Tags
exhibition center, management office, VIP Lounge, Automobile Sales Servicshop 4S
Production Technology
The entire building is surrounded by a continuously revolving facade and making use of parallelograms and triangles as a base language, creating continuous surface and integration of windows, establishing an interweaving between the building and surrounding site. The entire space is activated by a design with continuous horizontal striation scoupled with vertical twists.
Design Challenge
The project covers an area less than 1000 m2, the biggest challenge is how to mediate between these two conditions within limited space, combining the features of the site to create a building that can reflect Lamborghini’s corporate spirit and creating a truly exceptional design.
Research
Selection of the site is a departure from the usual strategy, located in a city center location in a shop front which only offer limited options for how realization of the exhibition center space. Like an inverted triangle, the site for the new building is located near the airport highway at South Third Ring Road in the Zhengzhou New Zone adjacent to a 24-meter high existing building to the north with green park space located to the south, covering an area of less than 1000 m2.
Inspiration
The concept design of the Lamborghini exhibition center is inspired by Lamborghini's classic vehicle type iteration; The building emphasizes a strong visual and spatial momentum created through the form, a strong, dynamic, twisting volume which is a result of use of 60 degrees angles. The design starts with drawing inspiration from Lamborghini supercar's powerful lines and dynamic angles which draw a strong relation to the surrounding site, creating a new type of architectural landmark.
Project Duration
The project finished in 2019 in Zhengzhou, China.
Operation Flow
Visitors can engage in a type of spatial dialogue with the exterior environment through the windows unique design and spatial characteristics of the windows. Walking inside the building has the same allure or driving a special super car, while maintaining a spatial relationship between indoors and outdoors views. To eliminate the pressure of building volume, the design creates a visual corridor by use of a programmatic twist between the two floors, creating an elegant presence to new visitors.
Patents
Trademark (2019) Trademark Holder.
Team Members
Principal Architect: Chuan wang
Architecture and Interior Design Team: Pingshan Qu, Yan Xue, Bo Zhao, Tao Li, Diego Ramirez, Filippo Ogliani, Rossella Corica, Qingqing Zhang, Ting Xu, Qiyuan Liu, Qingjun Tan, Chidi Wang
Landscape Design Team: Xiaoyi Teng, Haitao Ma
Image Credits
Image #1,2,3,4,5: Xia Zhi

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