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Pheren Couture

미국패션

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디자인 레전드 인터뷰

8 질문

I began my professional career as a professional fashion photographer, art director for music videos and short films.

Could you please tell us a bit about your design background and education?

I began my professional career as a professional fashion photographer, art director for music videos and short films. I knew I've always have passion for fashion, so after I had my BA in Multimedia Arts, I took Fashion Design classes for one year just to learn all the basic.

What would you design and who would you design for if you had the time?

It is my dream to create custom design for Amy Lee from Evanescence , Sarah Brightman, Duchess of Cambridge Kate Middleton and Avril Lavigne

What are you currently working on that you are especially excited about?

I am currently working on Ready-to-wear collection with my younger brother. I am very excited about this, and planned to launch the collection in February 2020. I am also currently designing handbags with a very special fabric from Indonesia.

Which design projects gave you the most satisfaction, why?

I would say, my Lacrimosa bridal collection. It took thousands of hours of meticulous hand-made work

Which books you read had the most effect on your design?

I have interior design books for my inspiration

How do you feel about all the awards and recognition you had, is it hard to be famous?

Well, I never expect to be famous as a fashion designer but I knew I always did my best on every piece that I create and I made sure every piece is my master piece. I really enjoyed creating all those different pieces and looking back from all my rough sketches , a lot of experiment on fabrics, and a lot of hours that I took for beading until the finish product. It feels rewarding.

What is your favorite color, place, food, season, thing and brand?

My favorite colors are black , burgundy, taupe and gold. Oh God, I have a lot of favorite places to mention, but I love suburbs/ village that are surrounded by nature. My favorite season is autumn and winter. My favorite food is Italian, Japanese and Indonesian. Favorite thing would be chandeliers and candelabras.

When you were a little child, was it obvious that you would become a great designer?

I would say yes... haha! That's because it's always amazed me how designers are so genius , creating such beautiful works. I've always telling myself that I could also be a famous fashion designer one day and walk on the runway with my models and collection.

디자이너 인터뷰

12 질문

I began my professional career as a professional fashion photographer, art director for music videos and short films.

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

I began my professional career as a professional fashion photographer, art director for music videos and short films. I knew I've always have passion for fashion, so after I had my BA in Multimedia Arts, I took Fashion Design classes for one year just to learn all the basic.

Can you tell us more about your company / design studio?

Pheren Couture is a Hollywood based clothing and accessories line. Pheren Couture's collection has been featured in leading publications such as Harper's Bazaar and Elle and had the opportunity to create custom looks for a number of high profile clients in the music industry.

When do you feel the most creative?

I'm a night owl, and there is always a lot of ideas during the night when no one is surrounding or the sounds of busy city life.

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

My dreamy collection are mostly inspired by nature, architecture and the interior design of the Royal Palace.

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I would say my design style is more Victorian style but with a dark touch.

Can you describe a day in your life?

I normally get up pretty early , having black coffee while checking e-mails and online orders , and straight to my work desk to create things

Designing can sometimes be a really time consuming task, how do you manage your time?

Well, this is my first year being a full-time designer. Luckily I'm the type of person who always plan ahead of time so I never have any problems with that. I work 7 days a week , 10 - 12 hours a day.

How long does it take to design an object from beginning to end?

Well, it really depends. For a gown with a lot of beading, normally it takes 150 - 180 hours.

Who are some of your clients?

Diplomats , Musicians, Photographers , Actors

What type of design work do you enjoy the most and why?

I enjoy creating haute couture or things that are complicated and take a while to execute. I love the challenge.

Do you have any works-in-progress being designed that you would like to talk about?

Yes, currently I am working on Ready-to-Wear , more basic but it will still have the dark glamour look with small details on some parts. My other project is handbag design and I use traditional Indonesian fabric.

How can people contact you?

Please reach me out through email pherencouture@gmail.com or my social media instagram @pheren and @pherencouture

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