Fenjiu मद्याचें पॅकेजिंग by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award लोह पुरस्कार in प्याकेजिंग डिझायन Competition Category.
लोहप्याकेजिंग· 2020
Fenjiu मद्याचें पॅकेजिंग
Client: Fen Jiu Group
A' Design Award लोह पुरस्कार Winner in प्याकेजिंग Category
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The Design
About Fenjiu मद्याचें पॅकेजिंग
फेनजिउ हें एका चिनी मद्याखातीर तयार केल्लें पॅकेजिंग. बाटली काचेची आसा आनी तिच्या वयर निळ्या पारदर्शक रंगाचो स्प्रे फिनिश दिल्लो आसा. बाटलेच्या आंगाक आठ बाजू आसात, आनी झाकण जर्दाळूच्या फुलाच्या आकाराचें आसा. बाटलेच्या वयल्या भागार आशिल्लो नमुनो चार थरांनी तयार केल्लो आसून तो लाटांची याद करून दिता. बाटलेर ब्राँझिंग वापल्लां, आनी भायल्या खोक्याक काळ्या खाशेल्या कागदाचो वापर करून त्याचेर ब्राँझिंग केल्लें. बाटलेंत 500 ml समावेश जाता आनी तिची उंचाय 25.5 cm आसा. हें डिझायन पारंपरीक जनेल-फुलांच्या नमुन्यांक आधुनीक स्वरूपाशीं एकठांय हाडून, तरणाट्या ग्राहकांमुखार चिनी संस्कृताय सादर करता.
The Recognition
About the A' Design Award लोह पुरस्कार
Fenjiu मद्याचें पॅकेजिंग ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. Fenjiu मद्याचें पॅकेजिंग ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. Fenjiu मद्याचें पॅकेजिंग परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
- Tags
- Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
- Production Technology
- We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
- Design Challenge
- When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
- Research
- This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
- Inspiration
- Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
- Project Duration
- The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
- Operation Flow
- We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
- Team Members
- Design director: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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