Off the Eaten Path स्नॅक पॅकेजिंग by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award सुवर्ण पुरस्कार in प्याकेजिंग डिझायन Competition Category.
सुवर्णप्याकेजिंग· 2020
Off the Eaten Path स्नॅक पॅकेजिंग
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award सुवर्ण पुरस्कार Winner in प्याकेजिंग Category
- 45,439
- Verified Award Winner
- Verify Award Status for #100582
The Design
About Off the Eaten Path स्नॅक पॅकेजिंग
ऑफ द ईटन पाथ हें प्रीमियम वनस्पती-आदारीत स्नॅक्सांच्या श्रेणी खातीर केल्लें पॅकेजिंग डिझायन. ह्या स्नॅक्सांनी चण्यां, काळे बीन्स आनी वाटाण्यां सारकिल्यो खऱ्यो भाजयो अनपेक्षित मिश्रणांनी एकठांय हाडल्यात. हें पॅकेजिंग ब्रँडाक दरेका वापरांत एकसारकी दृश्य वळख दिता. गर्दी आशिल्ल्या 'बेटर फॉर यू' स्नॅक श्रेणींत ब्रँड वेगळो दिसचो हो ह्या डिझायनाचो उद्देश. विकासाच्या प्रक्रियेंत ग्राहकांचो एक ल्हान पंगड वांटेकार जालो आनी दरेका टप्प्यार अभिप्राय दिलो. ग्राहकांच्या सुचोवण्यांनी डिझायनाच्या निर्णयांक मार्गदर्शन केलें आनी एकसमान ब्रँड अणभवाक फाटबळ दिलें.
The Recognition
About the A' Design Award सुवर्ण पुरस्कार
Off the Eaten Path स्नॅक पॅकेजिंग ही A' Design Award सुवर्ण पुरस्काराची विजेती आसा, पयल्या दर्जाच्या, अद्भुत आनी उत्कृष्ट रचनांक दिवपी अत्यंत प्रतिष्ठीत मान्यताय. सुवर्ण विजेत्यो रचना अत्यंत नाविन्यपूर्ण, दूरदृष्टीच्यो आनी तेजान झळकपी कृती आसून रचनाकारांची प्रतिभा, ज्ञान आनी कौशल्य प्रतिबिंबीत करतात. Off the Eaten Path स्नॅक पॅकेजिंग ही सगळ्यांत चड प्रशंसा मेळपी, कल निर्माण करपी, स्मारकासारखी कृती जावन अभूतपूर्व मोल दितली अशी अपेक्षा आसा. हे सुवर्ण पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपी अद्भुत, मानलो प्रकल्प आसा. Off the Eaten Path स्नॅक पॅकेजिंग तीव्र इत्सा निर्माण करता, उत्कटताय जागयता, सर्जनशीलताये क प्रोत्साहन दिता आनी मोहीत करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
