Utobeera Fruit Beer Packaging by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award लोह पुरस्कार in प्याकेजिंग डिझायन Competition Category.
लोहप्याकेजिंग· 2020
Utobeera Fruit Beer Packaging
by Jansword Zhu
Client: Jansword zhu
A' Design Award लोह पुरस्कार Winner in प्याकेजिंग Category
Verified Award Winner
Verify Award Status for #102296The Design
About Utobeera Fruit Beer Packaging
Utobeera हो फळांच्या बियरा खातीर एक पॅकेजिंग डिझायन आसा. Utobeera हे नांव Utopia ह्या उतरा वयल्यान प्रेरीत जाल्लें आसून, तें ब्रँडाच्या समानताय, मनीस हक्क, विविधताय, वेगळेपण आनी मोगाच्या मोलां प्रतिबिंबीत करता. कला इतिहासांतल्या चार बरे तरेन वळखीच्या आसलेल्या व्यक्तीरेखांक सायकेडेलिक चित्रांकन शैलींत नव्यान अर्थ दिला: Rene Magritte हाणें रेखाटिल्लो टोपी घाल्लो मनीस, चिनी पोशाक घाल्लेली चली, दारूचो देव Bacchus, आनी दीर्घायुष्याचो चिनी देव. मूळ कलाकृतींतल्या दरेक फळाच्या जाग्यार एक डिजिटल फळाची आकृती दवरल्या. हो डिझायन सायबरपंक संस्कृतीचो संदर्भ घेता आनी ताका पँटोन रंग आनी फॉयल प्रेसिंग तंत्र वापरिल्लें आसा.
The Recognition
About the A' Design Award लोह पुरस्कार
Utobeera Fruit Beer Packaging ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. Utobeera Fruit Beer Packaging ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. Utobeera Fruit Beer Packaging परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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