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Hotel New Grand Ready-to-eat Meals खाण पॅकेजिंग by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals खाण पॅकेजिंग by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्ण पुरस्कार in प्याकेजिंग डिझायन Competition Category.


सुवर्णप्याकेजिंग· 2021

Hotel New Grand Ready-to-eat Meals खाण पॅकेजिंग

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award सुवर्ण पुरस्कार Winner in प्याकेजिंग Category

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The Design

About Hotel New Grand Ready-to-eat Meals खाण पॅकेजिंग

हॉटेल न्यू ग्रँड रेडी-टू-ईट मील्स हें तयार जेवणांखातीर केल्लें पॅकेजिंग डिझायन आसा, जातूंत बीफ करी, चिकन करी आनी नॅपोलिटन पास्ता सॉस आस्पावतात. हो बॉक्स कार्डबोर्डाचो केल्लो आसा आनी ताच्या मुखेल ग्राफिक घटक म्हणून स्टॉकपॉटाचो मोटीफ वापरला. मिनिमलिस्ट डिझायनांत रेडी-टू-ईट पॅकेजिंगाचेर सामान्यपणान दिसपी चित्रां आनी जेवणाच्या फोटोंक टाळ्ळां. योकोहामांतल्या एका क्लासिक हॉटेलाची परंपरा आनी प्रतिश्ठा थोड्या विनोदी स्पर्शासयत पावोवपाचो हेतू आसा. हें पॅकेजिंग घरांतल्या जेवणाक अनुकूल आसा आनी भेट म्हणूनय वेंचून काडटात.

The Recognition

About the A' Design Award सुवर्ण पुरस्कार

Hotel New Grand Ready-to-eat Meals खाण पॅकेजिंग ही A' Design Award सुवर्ण पुरस्काराची विजेती आसा, पयल्या दर्जाच्या, अद्भुत आनी उत्कृष्ट रचनांक दिवपी अत्यंत प्रतिष्ठीत मान्यताय. सुवर्ण विजेत्यो रचना अत्यंत नाविन्यपूर्ण, दूरदृष्टीच्यो आनी तेजान झळकपी कृती आसून रचनाकारांची प्रतिभा, ज्ञान आनी कौशल्य प्रतिबिंबीत करतात. Hotel New Grand Ready-to-eat Meals खाण पॅकेजिंग ही सगळ्यांत चड प्रशंसा मेळपी, कल निर्माण करपी, स्मारकासारखी कृती जावन अभूतपूर्व मोल दितली अशी अपेक्षा आसा. हे सुवर्ण पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपी अद्भुत, मानलो प्रकल्प आसा. Hotel New Grand Ready-to-eat Meals खाण पॅकेजिंग तीव्र इत्सा निर्माण करता, उत्कटताय जागयता, सर्जनशीलताये क प्रोत्साहन दिता आनी मोहीत करता.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging
Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags
Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology
The box of the package is made of cardboard.
Design Challenge
The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research
In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration
This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration
The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow
It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members
Art Director/Designer : Kazuaki Kawahara
Image Credits
Kazuaki Kawahara, 2020.

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