East Travel ईस्ट ट्रॅव्हल: दारूचें पॅकेजिंग by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award रजत पुरस्कार in प्याकेजिंग डिझायन Competition Category.
रजतप्याकेजिंग· 2021
East Travel ईस्ट ट्रॅव्हल: दारूचें पॅकेजिंग
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award रजत पुरस्कार Winner in प्याकेजिंग Category
Verified Award Winner
Verify Award Status for #119511The Design
About East Travel ईस्ट ट्रॅव्हल: दारूचें पॅकेजिंग
ईस्ट ट्रॅव्हल हें बायजू खातीर एक पॅकेजिंग डिझायन आसा, जें एक पारंपारीक चिनी डिस्टील्ड मद्य. बाटलेंत एक सादो बेलनाकार काचेचो आकार वापरला जो मोठ्या प्रमाणांत उत्पादन करपाक सोयीस्कर. झांकणी उदकाच्या लाटांच्या आकाराची, ब्रूइंगांत वापरिल्ल्या उच्च दर्जाच्या उदकाचो संदर्भ. लेबल विशेश कागदाचें केल्लें, आनी चित्र आनी उत्पादनाचें नांव कांशाच्या रंगांत केल्लें. भायलें पॅकेजिंग दाबिल्ल्या बॅगासापासून केल्लें, म्हळ्यार ऊंस आंबवण केल्ल्या उपरांत उरिल्ले तंतू, एक असो पदार्थ जो नैसर्गीक रीतीन विघटन जाता. हो डिझायन चिनी लोकसंस्कृतायेचेर आनी पारंपारीक ब्रूइंग पद्दतींचेर आदारीत.
The Recognition
About the A' Design Award रजत पुरस्कार
East Travel ईस्ट ट्रॅव्हल: दारूचें पॅकेजिंग ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. East Travel ईस्ट ट्रॅव्हल: दारूचें पॅकेजिंग ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. East Travel ईस्ट ट्रॅव्हल: दारूचें पॅकेजिंग ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
