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Bold Brands हांचें Beer Mail by Volfas Engelman Primary Function: क्राफ्ट बियर पॅकेजिंग

Bold Brands हांचें Beer Mail by Volfas Engelman Primary Function: क्राफ्ट बियर पॅकेजिंग हें अत्यंत प्रतिष्ठेच्या 2021 A' Design Award रजत पुरस्कार चें प्याकेजिंग डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.


रजतप्याकेजिंग· 2021

Beer Mail by Volfas Engelman Primary Function: क्राफ्ट बियर पॅकेजिंग

डिझायनर Bold Brands

ग्राहक: Bold Brands

प्याकेजिंग वर्गांत A' Design Award रजत पुरस्कार जिकपी

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रंग

डिझायन

Beer Mail by Volfas Engelman Primary Function: क्राफ्ट बियर पॅकेजिंग विशीं

Book Text: बियर मेल हो क्राफ्ट बियरांच्या एका रांगेखातीर पॅकेजिंग डिझायन. लेबलां टपाल तिकिटांवरी फ्रेम केल्ल्यांत, हें ब्रँडाच्या नांवाक आनी तिकिटांच्या संग्रह करपाच्या गुणाक एक संदर्भ. दरेक प्रकार एक कोलाज चित्रण व्हावन वता जें एका नदरेंत संबंध नाशिल्ले दिसपी घटक जोडटा. बियरांत वापरिल्ले घटक चित्रणांभितर लिपयल्ले आसात, देखून ग्राहक तांकां सोदूंक शकता. बियर ३३० मि.ली. काचेच्या बाटल्यांनी डिजिटल छापिल्ल्या लेबलांसंगीं आनी ५०० मि.ली. छापिल्ल्या डब्यांनी विकतात. हो डिझायन ह्या रांगेच्या ल्हान उत्पादन प्रमाणांचें प्रतिबिंब दाखयता.

मान्यताय

A' Design Award रजत पुरस्कार विशीं

Beer Mail by Volfas Engelman Primary Function: क्राफ्ट बियर पॅकेजिंग ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Beer Mail by Volfas Engelman Primary Function: क्राफ्ट बियर पॅकेजिंग ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Beer Mail by Volfas Engelman Primary Function: क्राफ्ट बियर पॅकेजिंग ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.

डिझायना फाटल्यान

प्रेस किट

डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.

विशिश्ट वैशिष्ट्यां
Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
माप आनी पॅकेजिंग
500 ml cans HD printed.
330 ml glass bottles with labels.
ट्यॅग्स
Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
उत्पादन तंत्रज्ञान
Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
डिझायन आव्हान
Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
संशोधन
Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
प्रेरणा
The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
प्रकल्पाचो काळ
This project started in January 2020 and is still ongoing adding a new variety every other month.
कार्यप्रवाह
Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
टीम वांगडी
Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
प्रतिमा श्रेय
Illustrations & Visuals: Sandra Ramoskaite

प्रायोजीत

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बऱ्या डिझायनाक व्हड मान्यताय फावो

A' Design Award हो बऱ्या डिझायनाखातीर एक आंतरराष्ट्रीय, ज्युरी-मूल्यांकीत सन्मान. A' Design Award त भाग घेयात आनी तुमच्या कामाखातीर गुणवत्ता-आधारीत मान्यताय, कीर्त, प्रतिष्ठा आनी प्रसिद्धी मेळोवपाची संद मेळयात. तुमचें काम A' Design Award खातीर नामांकीत करात आनी प्रतिष्ठेच्या A' Design Prize खातीर स्पर्धा करात.

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