Dennis Furniss हांचें Cheetos Redesign Primary Function: स्नॅक फूड पॅकेजिंग हें अत्यंत प्रतिष्ठेच्या 2021 A' Design Award रजत पुरस्कार चें प्याकेजिंग डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
रजतप्याकेजिंग· 2021
Cheetos Redesign Primary Function: स्नॅक फूड पॅकेजिंग
डिझायनर Dennis Furniss
ग्राहक: PepsiCo International Mexico
प्याकेजिंग वर्गांत A' Design Award रजत पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#122989 खातीर पुरस्कार स्थिती पडताळातडिझायन
Cheetos Redesign Primary Function: स्नॅक फूड पॅकेजिंग विशीं
Cheetos Redesign हें मेक्सिकोंतल्या एका कॉर्न स्नॅक ब्रँडाखातीर तयार केल्लें स्नॅक फूड पॅकेजिंग डिझायन. नव्या राष्ट्रीय नेमांनी पॅकेजिंगाचेर कॅरॅक्टरांचो वापर बंद केलो, देखून चडावेळ आशिल्ल्या मॅस्कॉटाक काडून उडयलो. मध्यवर्ती ग्राफीक मालमत्ता म्हूण एक व्हडलें C अक्षर तयार केलें. हें अक्षर टायपोग्राफीक, खेळकुळें आनी वेगळेपण दाखोवपी आसा, आनी तें सगळ्या फ्लेवर रेंजाचेर बरें काम करता. हें डिझायन थळाव्या बाजारांखातीरय अनुकूल करूं येता. दरेक पॅकाची रुंदाय 132.5 मिमी आनी उंचाय 250 मिमी आसा. उत्पादनांत फॉयल सबस्ट्रेटाचेर फ्लेक्सोग्राफीक प्रिंटिंगाचो वापर जाता.
मान्यताय
A' Design Award रजत पुरस्कार विशीं
Cheetos Redesign Primary Function: स्नॅक फूड पॅकेजिंग ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Cheetos Redesign Primary Function: स्नॅक फूड पॅकेजिंग ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Cheetos Redesign Primary Function: स्नॅक फूड पॅकेजिंग ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- In 2020, new regulations were put in place by the Mexican government which meant PepsiCo had to walk away from its most recognizable brand asset. Chester. So, they thanked him for all the hard work and got to work themselves redesigning the brand from the ground up. By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson?
- माप आनी पॅकेजिंग
- width 132.5 mm x height 250 mm
- ट्यॅग्स
- Chester, Cheetos, brand, creative, Chips, PepsiCo, Branding, Packaging
- उत्पादन तंत्रज्ञान
- Flexo printing over foil substrate.
- डिझायन आव्हान
- By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson? How do you distinguish each flavor with their personality nuances without an actual personality? How do you keep the mischievous fun positioning of brand alive without the mischievous and fun Chester?
- संशोधन
- Cheetos has a 40 year history in Mexico. 30 of those years Chester was Cheetos mascot. He has been one of the most loved and well known characters in all of Mexican culture. Mischievous. Fun. Undoubtedly, Chester was the most iconic asset for the Cheetos brand. But the new regulations ban characters from packaging and marketing.
To test and learn about the designs potential the PepsiCo research team evaluated the design through extensive accelerated Quantitative and Qualitative consumer studies, before they finally arrived at the amazing Pack Design that went to market. - प्रेरणा
- With a heavy heart PepsiCo gave Chester a retirement party. And then got to work on The Big Letter C. A new graphic asset, THE BIG Letter C, is an uplifting symbol that represents the essence of the brand. This C is a typographic element that is designed to be authentic and unique. It is mischievous. It is fun. It works across the flavor portfolio. And it can be localized. Additionally, for consumers, this design had outstanding results.
- प्रकल्पाचो काळ
- Mexico, initiated, completed, and launched in 2020
- कार्यप्रवाह
- From a marketing perspective, PepsiCo's brief was to revolutionize the Cheetos equity and packaging while maintaining the brand essence that they have nurtured over more than a decade. Basically, they had to replace something everyone has known and loved for the last 30 years with something new that they will love just as much.
- टीम वांगडी
- PepsiCo Global Design Team
PepsiCo Marketing (Mexico) - प्रतिमा श्रेय
- All images are property of PepsiCo International
प्रायोजीत
Designers.org परस फुडें सोदात
आमच्या जाहिरात भागीदारांकडल्यान उत्पादनां, सेवा आनी संदी सोदून काडात.
आनीक सोदात
संबंदीत डिझायनां
त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
