Lay's Flavor Swap Influencer Kit अन्न पॅकेजिंग by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award लोह पुरस्कार in प्याकेजिंग डिझायन Competition Category.
लोहप्याकेजिंग· 2022
Lay's Flavor Swap Influencer Kit अन्न पॅकेजिंग
by PepsiCo Design and Innovation
A' Design Award लोह पुरस्कार Winner in प्याकेजिंग Category
Verified Award Winner
Verify Award Status for #137246The Design
About Lay's Flavor Swap Influencer Kit अन्न पॅकेजिंग
Lay's Flavor Swap Influencer Kit हो एक अन्न पॅकेजिंग डिझायन आसा जो एका ग्रीश्मकालीन कार्यावळीखातीर तयार केला, जाणें Funyuns आनी Doritos च्या फ्लेवरांक Lay's chips कडेन हाडलें. हे पॅकेजिंगान सद्याच्या Lay's bag डिझायनाक दरेका फ्लेवराच्या ब्रॅंड रंगांसंगी एकठांय केला: Cool Ranch खातीर निळो रंग आनी Funyuns खातीर हिरवो रंग. एकसंद्रीत वर्तुळाकार धारांची एक नक्षी मूळ चिप्सांच्या आकारांची याद करून दिता आनी ब्रॅंडांमदल्या सहकार्याक ठळक करता. एक सामुहिक influencer kit सुद्धा तयार करून मिडिया व्यक्तीमत्वांक धाडली, जेणेंकरून ह्या कार्यावळीविशीं चर्चा सुरू जातली.
The Recognition
About the A' Design Award लोह पुरस्कार
Lay's Flavor Swap Influencer Kit अन्न पॅकेजिंग ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. Lay's Flavor Swap Influencer Kit अन्न पॅकेजिंग ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. Lay's Flavor Swap Influencer Kit अन्न पॅकेजिंग परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
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