Middle of Nowhere Primary Function: वेबसायट एरर पान by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award रजत पुरस्कार in वेबसायट आनी वेब डिझायन Competition Category.
रजतवेब· 2022
Middle of Nowhere Primary Function: वेबसायट एरर पान
by Yijia Xie
Client: IBM Research
A' Design Award रजत पुरस्कार Winner in वेब Category
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The Design
About Middle of Nowhere Primary Function: वेबसायट एरर पान
Middle of Nowhere हें एका संशोधन संस्थेच्या वेबसायटीखातीर तयार केल्लें 404 एरर पान. जेन्ना विनवणी केल्लें वेबपान अस्तित्वांत नासता, तेन्ना 404 पान दिसता, आनी हो डिझायन ती घडी कल्पीत सुवातींच्या भेटीत रूपांतरीत करता. दाखयल्ल्यो भूंयचित्रां जेनरेटिव्ह ॲडवर्सेरियल नेटवर्कान तयार केल्लीं, हें एक मशीन लर्निंग मॉडेल जें संवसारभरांतल्या खऱ्या भूंयचित्रांच्या हजारांनी फोटोग्राफांचेर प्रशिक्षीत केल्लें. निकाल म्हणल्यार अश्यो सुवाती जो खंयच अस्तित्वांत ना. हें पान एक रिस्पॉन्सिव वेबसायट म्हूण बांदलां, आनी उद्देश म्हणल्यार ऑनलायन शेणून वचप शांत आनी आकर्शक करप.
The Recognition
About the A' Design Award रजत पुरस्कार
Middle of Nowhere Primary Function: वेबसायट एरर पान ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Middle of Nowhere Primary Function: वेबसायट एरर पान ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Middle of Nowhere Primary Function: वेबसायट एरर पान ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Team Members
- Design Lead/Art Director: Yijia Xie
- Image Credits
- IBM Research/Yijia Xie
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