Kazuo Fukushima and Haruka Takeuchi हांचें Chilled Milk कार्टन हें अत्यंत प्रतिष्ठेच्या 2023 A' Design Award लोह पुरस्कार चें प्याकेजिंग डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
लोहप्याकेजिंग· 2023
Chilled Milk कार्टन
डिझायनर Kazuo Fukushima and Haruka Takeuchi
ग्राहक: Meiji China Investment Co.,Ltd.
प्याकेजिंग वर्गांत A' Design Award लोह पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#150429 खातीर पुरस्कार स्थिती पडताळातडिझायन
Chilled Milk कार्टन विशीं
स्वच्छ वातावरणांत वाढयिल्ल्या गायींनी सकयल बरो ताजो दूद दिवंक शकता. आनी गायींक संतुलित पोशक तत्वां आशिल्लो मिश्र खाद्य मेळटा. ह्या उत्पादनाचो प्रेरणा म्हळ्यार उच्च दर्जाच्यो गायी. उच्च दर्जा सोनेरी रंगाच्या मुद्रणांत दाखयला. आनी हातान काडिल्ल्यो चित्रां निसर्गाची रुचीकता दाखयतात. तशेंच, गायेच्या तोंडांतलें तण बरें पालन वातावरण दाखयता. सोनेरी गाय चिन्ह ह्या उत्पादनाचें प्रतीक आसा. आनी ते चीनी बाजारपेठेखातीर योग्य आसा.
मान्यताय
A' Design Award लोह पुरस्कार विशीं
Chilled Milk कार्टन ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. Chilled Milk कार्टन ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. Chilled Milk कार्टन परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- माप आनी पॅकेजिंग
- 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic - ट्यॅग्स
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
- उत्पादन तंत्रज्ञान
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process. - डिझायन आव्हान
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- संशोधन
- Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market. - प्रेरणा
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- प्रकल्पाचो काळ
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- कार्यप्रवाह
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - पेटंट्स
- Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
- टीम वांगडी
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua - प्रतिमा श्रेय
- Photographer: Zhu Jie
प्रायोजीत
Designers.org परस फुडें सोदात
आमच्या जाहिरात भागीदारांकडल्यान उत्पादनां, सेवा आनी संदी सोदून काडात.
आनीक सोदात
संबंदीत डिझायनां
त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
