Pepsi X Spotify पेय पॅकेजिंग by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्य पुरस्कार in प्याकेजिंग डिझायन Competition Category.
कांस्यप्याकेजिंग· 2024
Pepsi X Spotify पेय पॅकेजिंग
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिंग Category
Verified Award Winner
Verify Award Status for #159644The Design
About Pepsi X Spotify पेय पॅकेजिंग
पेप्सी x स्पॉटिफाय हें एजिप्शियन प्रेक्षकां खातीर तयार केल्लें मर्यादीत आवृत्तीचें पेय कॅन डिझायन. ह्या कलाकृतीन पेप्सी आनी स्पॉटिफायच्या व्हिज्युअल ओळखीक सारक्या प्रमाणांत एकठांय हाडलां. ठळक पेप्सी निळो रंग स्पॉटिफाय आनी एजिप्तांतल्या रॅप संस्कृतायेन वांटून घेतल्ल्या उजळ हिरव्या रंगा वांगडा मिसळला. पाठभुंयेंत ग्लिच नमुने आनी हाताबरी बरयल्ल्या गीतांच्या ओळींसयत कापिल्ल्या कागदाचे थर वापरिल्ले आसात. कॅनाचेर छापिल्लो QR कोड लोकांक कॅशबॅक मोहिमे खातीर तयार केल्लें पेप्सी गीत आयकुपाची सोय दिता. कॅना सयत एक इन्फ्लुएन्सर किट सुद्धा तयार केल्ली आसा.
The Recognition
About the A' Design Award कांस्य पुरस्कार
Pepsi X Spotify पेय पॅकेजिंग ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Pepsi X Spotify पेय पॅकेजिंग ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Pepsi X Spotify पेय पॅकेजिंग गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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