Pepsi Big Football Event LTO पेय पॅकेजिंग by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award रजत पुरस्कार in प्याकेजिंग डिझायन Competition Category.
रजतप्याकेजिंग· 2024
Pepsi Big Football Event LTO पेय पॅकेजिंग
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award रजत पुरस्कार Winner in प्याकेजिंग Category
Verified Award Winner
Verify Award Status for #159649The Design
About Pepsi Big Football Event LTO पेय पॅकेजिंग
पेप्सी बिग फुटबॉल इव्हेंट LTO हें 2022 वर्सा कतारांत जाल्ल्या व्हड फुटबॉल सर्तीखातीर तयार केल्लें मर्यादीत काळाचें पेय पॅकेजिंग डिझायन. ह्या पॅकेजिंगाचेर वेगवेगळ्या राष्ट्रीयतायेच्या खऱ्या फुटबॉल पंगड्यांच्या भक्तांचीं छायाचित्रां दाखयल्यांत, जीं मॅची वेळार जाणवपी तीव्र आनंद टिपतात. समर्थकां मदीं तोंडार रंग लावपाच्या पद्धतीची याद जावंची आनी कलात्मक रूप दिवंचें म्हूण प्रतिमांचेर पेंट फिल्टर लायल्यात. ताका जुळपी की व्हिज्युअल आनी अॅनिमेशनां तीच ग्राफिक भास फुडें व्हरतात. ह्या कार्यावळी वेळार ब्रँडाक थळाव्या फुटबॉल भक्तां कडेन जोडप हो हाचो हेतू आसा.
The Recognition
About the A' Design Award रजत पुरस्कार
Pepsi Big Football Event LTO पेय पॅकेजिंग ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Pepsi Big Football Event LTO पेय पॅकेजिंग ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Pepsi Big Football Event LTO पेय पॅकेजिंग ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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