Kazuo Fukushima and Haruka Takeuchi हांचें Chilled Milk Carton कार्टन हें अत्यंत प्रतिष्ठेच्या 2024 A' Design Award कांस्य पुरस्कार चें प्याकेजिंग डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
कांस्यप्याकेजिंग· 2024
Chilled Milk Carton कार्टन
डिझायनर Kazuo Fukushima and Haruka Takeuchi
ग्राहक: Meiji China Investment Co.,Ltd.
प्याकेजिंग वर्गांत A' Design Award कांस्य पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#159694 खातीर पुरस्कार स्थिती पडताळातडिझायन
Chilled Milk Carton कार्टन विशीं
चीनाच्या उच्च-स्तरीय दूध बाजारांत स्पर्धा करपाक, एका अद्वितीय तंत्रगिन्यानान निर्मित प्रीमियम दूध ३०-५० वर्सांच्या बायलांक लक्ष्य करता, शंभर टक्के कांच्या दुदाक पोशक-संरक्षण करपी संकेंद्रीकरण तंत्रगिन्यानान एकठांय करून समृद्ध स्वाद दिता. हो प्रकल्प दूध पॅकेजिंगाची परत व्याख्या करता, नवप्रवर्तन आनी जपानी गुणवत्ता विलासी स्वादा कडेन जोडटा. पॅकेजाचो जांबळो रंग कुलीनतेचें प्रतीक आसा, धवें आनी सुवर्णान शोभा आनी गुणवत्तेखातीर वाडयल्लो, डिझायन विशिश्ट आनी उर्गडायेचो करून.
मान्यताय
A' Design Award कांस्य पुरस्कार विशीं
Chilled Milk Carton कार्टन ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Chilled Milk Carton कार्टन ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Chilled Milk Carton कार्टन गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
- माप आनी पॅकेजिंग
- Surface : matte.
bottle material: recyclabled paper
Cap material: plastic
900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm - ट्यॅग्स
- Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
- उत्पादन तंत्रज्ञान
- Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. - डिझायन आव्हान
- The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
- संशोधन
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- प्रेरणा
- Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
- प्रकल्पाचो काळ
- The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
- कार्यप्रवाह
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - पेटंट्स
- Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
- टीम वांगडी
- Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua - प्रतिमा श्रेय
- Photographer: Zhu Jie
प्रायोजीत
Designers.org परस फुडें सोदात
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आनीक सोदात
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