Jian Shan Jian Shui पॅकेज केल्लें मद्य by Jing Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award सुवर्ण पुरस्कार in प्याकेजिंग डिझायन Competition Category.
सुवर्णप्याकेजिंग· 2024
Jian Shan Jian Shui पॅकेज केल्लें मद्य
by Jing Chen
Client: Jing Chen
A' Design Award सुवर्ण पुरस्कार Winner in प्याकेजिंग Category
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The Design
About Jian Shan Jian Shui पॅकेज केल्लें मद्य
आधुनीक पॅकेजिंग डिझायन आतां फकत वस्तू सांबाळपाचें सादें काम न्हय, पूण पर्यावरण संरक्षणाच्यो संकल्पना प्रसारीत करपाक आनी उत्पादनांचो मोल वाडोवपाक चड म्हत्वाचें जालां. हालींच्या डिझायन मंचान दाखयलां की पारिस्थितीक आव्हानांक तोंड दिवंचे खातीर, हरवी पॅकेजिंग हळूहळू नवो चलण जावन आसा, जैवविघटनशील साहित्य आनी पुनर्वापर डिझायन लोकप्रिय जाल्यात. तेभायर, नवीनपण हो हेर उद्योगाचो चलण आसा, आनी वैयक्तिक अनुकूलन सारकीं संकल्पना हळूहळू पॅकेजिंगाच्यो सीमा प्रभावीत करतात.
The Recognition
About the A' Design Award सुवर्ण पुरस्कार
Jian Shan Jian Shui पॅकेज केल्लें मद्य ही A' Design Award सुवर्ण पुरस्काराची विजेती आसा, पयल्या दर्जाच्या, अद्भुत आनी उत्कृष्ट रचनांक दिवपी अत्यंत प्रतिष्ठीत मान्यताय. सुवर्ण विजेत्यो रचना अत्यंत नाविन्यपूर्ण, दूरदृष्टीच्यो आनी तेजान झळकपी कृती आसून रचनाकारांची प्रतिभा, ज्ञान आनी कौशल्य प्रतिबिंबीत करतात. Jian Shan Jian Shui पॅकेज केल्लें मद्य ही सगळ्यांत चड प्रशंसा मेळपी, कल निर्माण करपी, स्मारकासारखी कृती जावन अभूतपूर्व मोल दितली अशी अपेक्षा आसा. हे सुवर्ण पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपी अद्भुत, मानलो प्रकल्प आसा. Jian Shan Jian Shui पॅकेज केल्लें मद्य तीव्र इत्सा निर्माण करता, उत्कटताय जागयता, सर्जनशीलताये क प्रोत्साहन दिता आनी मोहीत करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications - Dimensions & Packaging
- Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
- Tags
- Jian Shan, Jian Shui、Mountain and Water、You wei dao
- Production Technology
- The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
- Design Challenge
- The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
- Research
- Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers. - Inspiration
- "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
- Project Duration
- The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
- Operation Flow
- Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.
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