Spotlight Toothpaste Packaging प्राथमिक कार्य: दात घशिल्ल्या पेस्टाची पॅकेजिंग by Kazuo Fukushima and Haruka Takeuchi is a highly esteemed winner of the very prestigious 2026 A' Design Award लोह पुरस्कार in प्याकेजिंग डिझायन Competition Category.
लोहप्याकेजिंग· 2026
Spotlight Toothpaste Packaging प्राथमिक कार्य: दात घशिल्ल्या पेस्टाची पॅकेजिंग
by Kazuo Fukushima and Haruka Takeuchi
Client: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.
A' Design Award लोह पुरस्कार Winner in प्याकेजिंग Category
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The Design
About Spotlight Toothpaste Packaging प्राथमिक कार्य: दात घशिल्ल्या पेस्टाची पॅकेजिंग
बूक मजकूर: स्पॉटलायट हें दात धवळ करपाच्या परिणामकारकतायेक एका दृश्यात्मक अणभवांत रुपांतर करपी टूथपेस्ट पॅकेजिंग डिझायन आसा. परंपरागत धवळ प्रतिमांचेर अवलंबून रावच्या बदला, हें डिझायन उद्दीपकाच्या (एन्झायमॅटिक) सक्रियतायेक आनी केंद्रित धवळीकरण कामगिरीक उजवाडावपाक उजवाडाचो रूपक म्हण वापर करता. एक तेजोमय वर्तुळाकार ग्राफिक आनी होलोग्राफिक पृष्ठभाग परिणाम खोलाय आनी अचूकताय निर्माण करतात, जाका लागून कार्यात्मक फायदे पयल्याच नदरेंत समजुपाक मेळटात. ही प्रणाली वैज्ञानिक विश्वासार्हताय आनी शेल्फार दिश्टी पडपाक यांचे मदीं समतोल सांबाळटा, आनी एका एकवटीत दृश्य रचनेद्वारीं आनी नियंत्रित रंगांच्या जोरांद्वारीं उत्पादनांच्या वेगवेगळ्या प्रकारांभितर सुसंगतताय राखता.
The Recognition
About the A' Design Award लोह पुरस्कार
Spotlight Toothpaste Packaging प्राथमिक कार्य: दात घशिल्ल्या पेस्टाची पॅकेजिंग ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. Spotlight Toothpaste Packaging प्राथमिक कार्य: दात घशिल्ल्या पेस्टाची पॅकेजिंग ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. Spotlight Toothpaste Packaging प्राथमिक कार्य: दात घशिल्ल्या पेस्टाची पॅकेजिंग परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
- Dimensions & Packaging
- Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production. - Tags
- Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
- Production Technology
- The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
- Design Challenge
- The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
- Research
- Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market. - Inspiration
- The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
- Project Duration
- The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
- Operation Flow
- Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
- Team Members
- Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN - Image Credits
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
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