Kazuo Fukushima and Aya Tanaka हांचें Heritage Wrap Beverage Packaging प्राथमिक कार्य: पेय पॅकेजिंग हें अत्यंत प्रतिष्ठेच्या 2026 A' Design Award रजत पुरस्कार चें प्याकेजिंग डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
रजतप्याकेजिंग· 2026
Heritage Wrap Beverage Packaging प्राथमिक कार्य: पेय पॅकेजिंग
डिझायनर Kazuo Fukushima and Aya Tanaka
ग्राहक: Meiji China Investment Co.,Ltd.
प्याकेजिंग वर्गांत A' Design Award रजत पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#179695 खातीर पुरस्कार स्थिती पडताळातडिझायन
Heritage Wrap Beverage Packaging प्राथमिक कार्य: पेय पॅकेजिंग विशीं
बूक टेक्स्ट: हो पेय पॅकेजिंग डिझायन एका शास्त्रीय काळ्या चायेच्या लाटेक समकालीन ग्राफिक अभिव्यक्तीवरवीं पुनर्व्याख्या करता. पारंपारीक अलंकारीक आकृतीबंध एका सतत वेष्टन नमुन्यांत अमूर्त केल्यात, जे सगळ्या कोनांतल्यान दृश्यमानता वाडयता आनी एक तालबद्ध दृश्य प्रवाह तयार करता. एक संरचीत मध्यवर्ती लेबल स्पश्टताय आनी श्रेणीक्रम स्थापीत करता, सुशोभीत समृद्धताय आनी वाचनीयता हांचेमदीं संतुलन सादता. हो डिझायन एक परिष्कृत तरीकूय सुगम उपस्थिती दिता, ज्या वरवीं वेगवेगळ्या किरकोळ वातावरणांनी बळिश्ट शेल्फ ओळख आनी दृश्य सातत्य सुनिश्चीत जाता.
मान्यताय
A' Design Award रजत पुरस्कार विशीं
Heritage Wrap Beverage Packaging प्राथमिक कार्य: पेय पॅकेजिंग ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Heritage Wrap Beverage Packaging प्राथमिक कार्य: पेय पॅकेजिंग ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Heritage Wrap Beverage Packaging प्राथमिक कार्य: पेय पॅकेजिंग ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
- माप आनी पॅकेजिंग
- Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards. - ट्यॅग्स
- Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
- उत्पादन तंत्रज्ञान
- The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
- डिझायन आव्हान
- The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
- संशोधन
- Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design. - प्रेरणा
- The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
- प्रकल्पाचो काळ
- The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
- कार्यप्रवाह
- Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
- टीम वांगडी
- Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
- प्रतिमा श्रेय
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
प्रायोजीत
Designers.org परस फुडें सोदात
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आनीक सोदात
संबंदीत डिझायनां
त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
