Yan Natural Juice बाटली पॅकेजिंग by Backbone Branding is a highly esteemed winner of the very prestigious 2020 A' Design Award प्लॅटिनम पुरस्कार in प्याकेजिंग डिझायन Competition Category.
प्लॅटिनमप्याकेजिंग· 2020
Yan Natural Juice बाटली पॅकेजिंग
Client: Backbone Branding
A' Design Award प्लॅटिनम पुरस्कार Winner in प्याकेजिंग Category
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The Design
About Yan Natural Juice बाटली पॅकेजिंग
बाटलीचो डिझायन निसर्गाकडल्यान आनी बायोमिमिक्रीच्या तत्वांनी प्रेरीत जाला, खासकरून कापिल्ल्या सफरचंदाच्या रूपान, जें भितरच्या उत्पादनाची सेंद्री गुणवत्ता दाखयता. ह्या रचनेवयल्यान पूरक आकार तयार जातात जे शेल्फांचेर वा वाहतुकीच्या वेळार एकामेकाच्या शेजारी दवरतना जागेची चडांत चड बचत करपाक मदत करतात. ब्रँडाचें नांव लेबलाचेर शैलीबद्ध सुलेखनान बरयलां. हें सुलेखन पातळ गवताचो रंग आनी रूप उजवाडायता, निसर्गाक अभिवादन म्हणून.
The Recognition
About the A' Design Award प्लॅटिनम पुरस्कार
Yan Natural Juice बाटली पॅकेजिंग ही A' Design Award प्लॅटिनम पुरस्काराची विजेती आसा, खरेंच असामान्य, सुरेख आनी भव्य रचनांक दिवपी अत्यंत प्रतिष्ठीत मान्यताय. प्लॅटिनम विजेत्यो रचना निर्मितीचे चमत्कार, बौद्धीक सर्जनशीलतायेच्या सीमेची साक्ष आसून रचनाकारांची अतुलनीय व्यावसायिकताय आनी प्रतिभा दाखयतात. अश्यो रचना युगाचें सौंदर्यशास्त्र थारायपी, समाजाच्या कल्याणांत योगदान दिवपी आनी कला, विज्ञान, रचना, तंत्रज्ञानाच्यो सीमा रुंदायपी सगळ्यांत नामांकित कृती जावंक जाय अशी अपेक्षा आसता. Yan Natural Juice बाटली पॅकेजिंग अलौकिक उत्कृष्टपणा दाखयता आनी आपल्या उपयुक्त गुणांनी संवसार चड बरो करता. Yan Natural Juice बाटली पॅकेजिंग ही इत्सा जागोवपी, प्रेरणा दिवपी, आनंदीत करपी आनी व्हड आनंद निर्माण करपी A' Design Award प्लॅटिनम पुरस्कार जिखिल्ली कृती आसा.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- Dimensions & Packaging
- Width 70mm x Depth 85mm x Height 265 mm
- Tags
- natural juice, packaging design, biomimicry, organic,
- Production Technology
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- Design Challenge
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - Research
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- Inspiration
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- Project Duration
- January to May 2017 in Yerevan Armenia
- Operation Flow
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- Team Members
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - Image Credits
- All photo credits to Backbone Branding
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