Iridescent चा पॅकेजिंग by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्य पुरस्कार in प्याकेजिंग डिझायन Competition Category.
कांस्यप्याकेजिंग· 2020
Iridescent चा पॅकेजिंग
Client: Pin Shiang Tea Co., Ltd
A' Design Award कांस्य पुरस्कार Winner in प्याकेजिंग Category
Verified Award Winner
Verify Award Status for #88575The Design
About Iridescent चा पॅकेजिंग
हो प्रकल्प पूर्वेकडली आनी अस्तंतेकडली कला, जीवनशैली आनी संस्कृती एकाच चित्रांत एकठांय करता, तातूंत शाईच्या कुंचल्याचे घसो उजवाड रंगांकडेन आनी वेगवेगळे साहित्य आनी छापाचे पद्दती वापरल्यात. कुंचल्याचे घसाची ताकद आनी शाईचो रंग तैवानी चायाचो स्वाद दाखयता, उजवाड रंग आनी चमकत्या फिल्म खळखळीत भाग दाखयतात. सावल्यो आनी उजवाड, आभासीकता आनी वास्तविकता ही ह्या डिझायनाची मुखेल संकल्पना. चायाच्या संस्कृतीची रूढ प्रतिमा मोडून काडपाखातीर, हें पॅकेज नवो दृश्टिकोन आनी डिझायन वापरून वेगवेगळ्या पिळगेंक आनी जगाक तें सादर करपाचो यत्न करता.
The Recognition
About the A' Design Award कांस्य पुरस्कार
Iridescent चा पॅकेजिंग ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Iridescent चा पॅकेजिंग ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Iridescent चा पॅकेजिंग गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
- Dimensions & Packaging
- Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
- Tags
- Iridescent, Tea, Art, Shadow, Light, Packaging design
- Production Technology
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea. - Design Challenge
- In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
- Research
- The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
- Inspiration
- Shadows and lights, virtuality and reality is the main concept of this design.
To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world. - Project Duration
- The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
- Operation Flow
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
- Team Members
- Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd. - Image Credits
- Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao
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