33 and Branding Co., Ltd. हांचें Songhua River Rice तांदूळ पॅकेज हें अत्यंत प्रतिष्ठेच्या 2020 A' Design Award रजत पुरस्कार चें प्याकेजिंग डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
रजतप्याकेजिंग· 2020
Songhua River Rice तांदूळ पॅकेज
डिझायनर 33 and Branding Co., Ltd.
ग्राहक: Sourceage
प्याकेजिंग वर्गांत A' Design Award रजत पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#89941 खातीर पुरस्कार स्थिती पडताळातडिझायन
Songhua River Rice तांदूळ पॅकेज विशीं
सोंघुआ रिव्हर राइस, SOURCEAGE फूड ग्रुपाखालचें एक उच्च-दर्जाचें तांदूळ उत्पाद आसा। पारंपरिक चिनी सण - स्प्रिंग फेस्टिवल येवपा लागल्यार, तांणी सुंदर पॅकेजिंग आशिल्ल्या तांदूळ उत्पादाचो डिझायन केला, जो स्प्रिंग फेस्टिवलाची भेटवस्तू म्हूण गिरायकांक दिवपाखातीर। देखून, संपूर्ण डिझायनान स्प्रिंग फेस्टिवलाच्या उत्सवी माहोलाक प्रतिबिंबीत करपाची, पारंपरिक चिनी सांस्कृतिक घटक आनी शुभ अर्थ उजळावपाची गरज आसा।
मान्यताय
A' Design Award रजत पुरस्कार विशीं
Songhua River Rice तांदूळ पॅकेज ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Songhua River Rice तांदूळ पॅकेज ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Songhua River Rice तांदूळ पॅकेज ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- माप आनी पॅकेजिंग
- Width 210mm x Depth 40mm x Height 160mm
- ट्यॅग्स
- Package，China，Rice，Food，Festival，Cultural
- उत्पादन तंत्रज्ञान
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- डिझायन आव्हान
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- संशोधन
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- प्रेरणा
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- प्रकल्पाचो काळ
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- कार्यप्रवाह
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- पेटंट्स
- Copyrights belong to 33 and branding, 2019.
- टीम वांगडी
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - प्रतिमा श्रेय
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
प्रायोजीत
Designers.org परस फुडें सोदात
आमच्या जाहिरात भागीदारांकडल्यान उत्पादनां, सेवा आनी संदी सोदून काडात.
आनीक सोदात
संबंदीत डिझायनां
त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
