We Jewelry Primary Function: شوێنی فرۆشتن by Fengfeng Chen

We Jewelry Primary Function: شوێنی فرۆشتن by Fengfeng Chen is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2020

We Jewelry Primary Function: شوێنی فرۆشتن

by Fengfeng Chen

Client: We Jewelry

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

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Verified Award Winner

Verify Award Status for #101137

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About We Jewelry Primary Function: شوێنی فرۆشتن

Book Text: We Jewelry ناوخۆیەکی فرۆشتنە کە بۆ براندێکی خشڵ دیزاین کراوە و لە فوجۆی چین دەکەوێت. دووکانەکە ٤٥ مەتر چوارگۆشە دەگرێتەوە. قەفەسەکانی پیشاندان بەشێوەی سندووقی گەشتکردن دروستکراون و لە ڕەفەکاندا چەقێنراون، بۆ ئەوەی زیاتر پارچە لە ناوچەیەکی سنووردار دا پیشان بدرێن. پەرچەمە فەلزییەکان لەسەر پەنجەرە و لەسەر قەفەسەکان وردەکارییەکی جوان زیاد دەکەن. پەنجەرەکە شێوازی تۆڕ بەکاردەهێنێت، بە خانە کراوە سپییەکان و خانە داخراوە پرتەقاڵییەکان. پرتەقاڵی سووتاو ڕەنگی سەرەکی شوێنەکەیە. سەرچاوەی ڕووناکییەکان بە پلەی گەرمی ڕەنگی جیاواز دانراون بۆ ئەوەی خشڵەکان ڕووناکتر دەربکەون.

The Recognition

About the Xelata A' Design Award a Zîvîn

We Jewelry Primary Function: شوێنی فرۆشتن xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku We Jewelry Primary Function: شوێنی فرۆشتن karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. We Jewelry Primary Function: شوێنی فرۆشتن afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
Dimensions & Packaging: The site area is 45 square meters
Tags: Jewelry retail space, jewelry, fashion, travel case showcase, display design
Production Technology: In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
Design Challenge: WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Research: Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
Inspiration: Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Project Duration: November 2019 / fuzhou city, fujian province, China
Operation Flow: Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
Patents: For no
Team Members: Weng HuanLi
Image Credits: Image #1: Photografer Li Di, We Jewelry, 2019.
Image #2: Photografer Li Di, We Jewelry, 2019.
Image #3: Photografer Li Di, We Jewelry, 2019.
Image #4: Photografer Li Di, We Jewelry, 2019.
Image #5: Photografer Li Di, We Jewelry, 2019.