Kt 5g Primary Function: Peykerê Derve by Tist

Kt 5g Primary Function: Peykerê Derve by Tist is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Hunerên Bedew û Sazkirina Hunerî Competition Category.

ZîvHunera Bedew· 2020

Kt 5g Primary Function: Peykerê Derve

by Tist

Client: Tist

Xelata A' Design Award a Zîvîn Winner in Hunera Bedew Category

34,190

Verified Award Winner

Verify Award Status for #102106

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g Primary Function: Peykerê Derve

Book Text: KT 5G komeke peykerên derve ye ku li navenda Seoulê, Koreya Başûr hatiye danîn. Peyker taybetmendiyên sereke yên xizmeta ragihandinê ya 5G nîşan didin, ku ew jî leza bilind, derengmayîna kêm û girêdana berfireh in. Rengên geş, nexş û şeklên tîran girêdan, lez û herikîna daneyan temsîl dikin, dema ku dron û ajotina xweser jî beşên naskirî yên bikaranîna vê teknolojiyê nîşan didin. Peyker ji plakên pola hatine çêkirin ku hatine xwarkirin û qeynkirin, paşê bi boyaxa uretanê hatine temamkirin. Peykerên biçûktir wek sekû (bench) jî xizmetê dikin, ji ber vê yekê ev sazkirin li ser rêyeke meşê ya qelebalix cîhek bêhnvedanê ya hunerî pêk tîne.

The Recognition

About the Xelata A' Design Award a Zîvîn

Kt 5g Primary Function: Peykerê Derve xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Kt 5g Primary Function: Peykerê Derve karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Kt 5g Primary Function: Peykerê Derve afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl