Pizzamax Naskirina Marqeyê by Salvita Bingelyte

Pizzamax Naskirina Marqeyê by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî Competition Category.

TuncGrafîk· 2020

Pizzamax Naskirina Marqeyê

by Salvita Bingelyte

Client: Salvita Design

Xelata A' Design Award a Tuncîn Winner in Grafîk Category

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Verified Award Winner

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Colors

The Design

About Pizzamax Naskirina Marqeyê

Pizzamax naskirina marqeyê ye bo zincîreke biçûk a xwaringehên pizzayê li Lîtvanyayê. Naskirina berê çend şêwazên grafîkî tevlihev dikir û ji xerîdaran re hîssek kêm a marqeyê dida. Ji nû ve sêwirandin logoyeke sadekirî bi kar tîne, bi rengên sor, reş û spî yên ku bi pizzaya Îtalî ya klasîk ve girêdayî ne. Peyvên pizza û max li aliyên cuda yên kartên karsaziyê û qutiyên pizzayê hatine bicihkirin. Tîpên M û X dawiyên xemilandî hene ku behskirina nanpêjên ku bi milên rast pizzayan hildigirin dikin. Naskirin li ser kartên karsaziyê, kaxezên serenavê, qutiyên pizzayê û cilan hatiye bicihkirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

Pizzamax Naskirina Marqeyê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Pizzamax Naskirina Marqeyê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Pizzamax Naskirina Marqeyê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens