Flavour Funhouse Primary Function: مۆڵێکی بازرگانیی ژێرزەمینی by K11 Musea

Flavour Funhouse Primary Function: مۆڵێکی بازرگانیی ژێرزەمینی by K11 Musea is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2020

Flavour Funhouse Primary Function: مۆڵێکی بازرگانیی ژێرزەمینی

by K11 Musea

Client: New World Development Company Limited

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

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Colors

The Design

About Flavour Funhouse Primary Function: مۆڵێکی بازرگانیی ژێرزەمینی

Book Text: فلەیڤەر فەنهاوس ناوەوەی مۆڵێکی بازرگانیی ژێرزەمینییە لە هۆنگ کۆنگ. دیزاینەکە سوود لە تەلارسازیی گاڵێریای ئاسن و شووشەی سەدەی نۆزدەیەم وەردەگرێت. ڕووی پێشەوەی دووکانەکان لە ئاسن و شووشە و دەرگا خلیسکەکانی تۆڕی ڕەش، کەشوهەوایەکی یەکسان و بێکۆتایی بە هەموو ژینگەکە دەبەخشن. سەقفێکی بەرزی ئاسنیی ڕەش لەگەڵ تۆڕێکی ئاسنی ڕووناکی و ڕازاندنەوە هەڵدەگرێت و تەواوی بەرزیی ژێرزەمینەکە دەپارێزێت. سێ جۆر لە کاشیی زەوی، لەوانە جۆرە شەشگۆشەکانیان، ناوچە جیاوازەکان دیاری دەکەن. فوود کۆرتێک باڕ کاونتەر، مێزی بچووک و مێزێکی درێژی دارین بۆ کۆمەڵە جیاوازەکان پێشکەش دەکات. هەروەها شوێن بۆ هونەری هاوچەرخیش تەرخان کراوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Flavour Funhouse Primary Function: مۆڵێکی بازرگانیی ژێرزەمینی xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Flavour Funhouse Primary Function: مۆڵێکی بازرگانیی ژێرزەمینی karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Flavour Funhouse Primary Function: مۆڵێکی بازرگانیی ژێرزەمینی afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging: Total floor area is 0.8m sqft
Tags: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration: The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits: Edmon Leong