دیزاینی Taiwan Small Town Ramble Primary Function: Ragihandina Gerok لەلایەن Meng Chih Chiang خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zîvîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.
ZîvReklam· 2020
Taiwan Small Town Ramble Primary Function: Ragihandina Gerok
لەلایەن Meng Chih Chiang
کڕیار: Taiwan Tourism Bureau, Singapore Office
خەڵاتگری Xelata A' Design Award a Zîvîn لە پۆلی Reklam
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #103746دیزاینەکە
دەربارەی Taiwan Small Town Ramble Primary Function: Ragihandina Gerok
Book Text: Geştê Bajarokên Biçûk ên Taywanê kampanyayeke ragihandina gerok e ku ji bo bidengkirina bajarokên biçûk ên Taywanê hatiye afirandin. Kampanya otobûsên li Singapûrê bi kar tîne ku sazkariyeke sê-dûr a xaniyekî kevneşopî yê Taywanî hildigirin. Banekî bi dûvçûyê pêl, ku şêwazeke avahîsaziya herêmî ye, li ser her otobûsekê tê danîn. Kaşiyên xemilandî bi nexşên gulan nîvê jêrîn dixemilînin. Herdu hêman jî wêneyên nemir ên bajarokên kevneşopî yên Taywanî ne. Hêlînek çûçikî ya peykerkirî, ku demeke dirêj wek sembola dewlemendî û pêşketinê hatiye dîtin, sazkariyê temam dike.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zîvîn
Taiwan Small Town Ramble Primary Function: Ragihandina Gerok xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Taiwan Small Town Ramble Primary Function: Ragihandina Gerok karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Taiwan Small Town Ramble Primary Function: Ragihandina Gerok afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.
The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.
The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. - قەبارە و پاکێج
- For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg - تاگەکان
- Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
- تەکنەلۆژیای بەرهەمهێنان
- The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
- هەڵەنگاندنی دیزاین
- A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
- توێژینەوە
- The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
- ئیلهام
- Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.
Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage. - ماوەی پڕۆژە
- The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
- ڕێڕەوی کارکردن
- If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
- ئەندامانی تیم
- Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling
Model:
Miranda Lien
Special Thanks:
Joy Chen - کرێدیتی وێنەکان
- Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng
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