Settlements Kampanyaya Entegre لەلایەن Pancho Gonzalez

دیزاینی Settlements Kampanyaya Entegre لەلایەن Pancho Gonzalez خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Reklam, Kirrûbirr û Ragihandinê.

TuncReklam· 2020

Settlements Kampanyaya Entegre

لەلایەن Pancho Gonzalez

کڕیار: Inbrax

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Reklam

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #103849

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Settlements Kampanyaya Entegre

Niştecîh li seranserê cîhanê û nemaze li Amerîkaya Latîn rastiyek e. Ev sêwirana reklamê hewl dide ku bi rengekî din drav berhev bike û vê yekê bi destpêkirina fîlimek ku di dawiyê de tunebû dike. Ji bo bidestxistina bilêtekê, diviyabû ku mirov biçûya malpera fîlmê da ku bilêtên xwe bikirin û dema ku wan kir fêm kir ku ew fîlm tune, ji ber vê yekê dikarin pereyên xwe bidin weqfê.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Settlements Kampanyaya Entegre xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Settlements Kampanyaya Entegre tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Settlements Kampanyaya Entegre pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
قەبارە و پاکێج: Trailers, posters, digital ads and social media.
تاگەکان: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
تەکنەلۆژیای بەرهەمهێنان: Integrated campaign across 5 countries in South America.
هەڵەنگاندنی دیزاین: First online collecting campaign done by Techo Latam.
توێژینەوە: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
ئیلهام: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
ماوەی پڕۆژە: Chile, Peru, Argentina, Brazil and Colombia.
ڕێڕەوی کارکردن: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
پەتێنتەکان: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
ئەندامانی تیم: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
کرێدیتی وێنەکان: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando