Beauty United Space دیزاینی ناوەوەی سالۆن by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zêrîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.
ZêrHundurîn· 2020
Beauty United Space دیزاینی ناوەوەی سالۆن
Client: DDDD Creative Company
Xelata A' Design Award a Zêrîn Winner in Hundurîn Category
Verified Award Winner
Verify Award Status for #104564The Design
About Beauty United Space دیزاینی ناوەوەی سالۆن
Beauty United Space سالۆنێکی قژ و جوانکارییە کە لە ووهان، چین هەڵکەوتووە. ناوەوەکە نزیکەی ٢٢٠ مەتر چوارگۆشە دەگرێتەوە و خزمەتگوزارییەکانی قژبڕین، ستایلکردن و مکیاژ لە یەک شوێندا کۆدەکاتەوە. ڕەنگە سەرەکییەکانی ناسنامەی براندەکە ناوچەکان جیا دەکەنەوە و دژایەتییەکی بەهێزی ڕەنگ دروست دەکەن. توخمە ئەبستراکتەکانی پاسێک وەک تێمایەک لە سەرتاسەری شوێنەکەدا بەکارهاتوون. کەرەستەکان بریتین لە پانێڵی تێرازۆی پێشئامادەکراو، کاشی چیمەنتۆ، ستیلی زەنگنەگری ئاوێنەیی و فڵچەکراو و کورسی پلاستیکی قاڵبگیراو. ناوچە کارلێککارەکان و نمایشی بەرهەمەکان یارمەتی سەردانکەران دەدەن بۆ تێگەیشتن لە براندەکە.
The Recognition
About the Xelata A' Design Award a Zêrîn
Beauty United Space دیزاینی ناوەوەی سالۆن xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Beauty United Space دیزاینی ناوەوەی سالۆن vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Beauty United Space دیزاینی ناوەوەی سالۆن daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
- Dimensions & Packaging
- About 220 square meters.
- Tags
- Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
- Production Technology
- Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
- Design Challenge
- The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
- Research
- Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
- Inspiration
- The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
- Project Duration
- The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
- Operation Flow
- B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
- Team Members
- Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU - Image Credits
- Photographer: Sensor Images
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