Heaven Gaia Primary Function: ناوخۆی فرۆشگای مۆدێ by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Primary Function: ناوخۆی فرۆشگای مۆدێ by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2020

Heaven Gaia Primary Function: ناوخۆی فرۆشگای مۆدێ

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

45,772

Verified Award Winner

Verify Award Status for #104789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heaven Gaia Primary Function: ناوخۆی فرۆشگای مۆدێ

Heaven Gaia ناوخۆی فرۆشگایەکی سەرەکییە کە بۆ براندێکی مۆدێی لوکس لە ناوچەی هونەری بەیجینگ دیزاین کراوە. فرۆشگاکە ٨٠٠ مەتری چوارگۆشە دەگرێتەوە و پشتگیری لە دروستکردنی جلوبەرگی تایبەت و هەڵبژاردنی جلوبەرگ دەکات. پێپلیکانەیەکی خولانەوەیی لە هۆڵەکەدا ڕێگە بە بۆشاییەکە دەدات کە لە دۆخی فرۆشتنەوە بۆ دۆخی پیشاندان بگۆڕێت، بۆیە جووڵە لەسەر پێپلیکانەکە دەتوانێت ببێتە بەشێک لە پیشاندانی کاتوۆک. دار و ئاو وەک بابەتی سەرەکی بەکاردەهێنرێن. ئاوەکە بە تەکنەلۆژیای دیجیتاڵی سیمولەیت دەکرێت، و تاڤگەکە پاشبنەمایەک بۆ جلوبەرگەکان پێکدەهێنێت. دوو پیشاندانی پەنجەرە ناوخۆ و دەرەوە بەیەکەوە دەبەستنەوە.

The Recognition

About the Xelata A' Design Award a Zîvîn

Heaven Gaia Primary Function: ناوخۆی فرۆشگای مۆدێ xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Heaven Gaia Primary Function: ناوخۆی فرۆشگای مۆدێ karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Heaven Gaia Primary Function: ناوخۆی فرۆشگای مۆدێ afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu