Transformers the Skin Test House Firotgeha Demkî لەلایەن Hsuan-Hui Lee

دیزاینی Transformers the Skin Test House Firotgeha Demkî لەلایەن Hsuan-Hui Lee خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.

HesinHundurîn· 2021

Transformers the Skin Test House Firotgeha Demkî

لەلایەن Hsuan-Hui Lee

کڕیار: Birkin Creative Integrated Marketing Service Limited

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Hundurîn

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #107197

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Transformers the Skin Test House Firotgeha Demkî

Transformers the Skin Test House firotgehek e ku ji bo demek kurt (pop up) hatiye sêwirandin, taybet bo markeyeke hilberên cosmetîk. Firotgeh ji konteynerên bi avahiya pola hatî çêkirin pêk tê, lê bin, ban û dîwar ji materyalên darîn û li gel jîngehê dostane hatine amade kirin. Qutiyên ronahiya LED û vitrîn hilberên hundir pêşkêş dikin. Yekîne dikarin di navbera diwanzdeh saetan de bêne civandin û bi hejmarên cuda werin berhev kirin, û ji bo rewşên baranî sîwanek jî lê zêde dibe. Hemû materyal dubare-bikarhêner in, û firotgeh nêzî şêst caran ji bo bûyerên pêşangehê li deverên giştî hatiye civandin û perçe kirin.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Transformers the Skin Test House Firotgeha Demkî xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Transformers the Skin Test House Firotgeha Demkî afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Transformers the Skin Test House Firotgeha Demkî ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
قەبارە و پاکێج: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
تاگەکان: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
تەکنەلۆژیای بەرهەمهێنان: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
هەڵەنگاندنی دیزاین: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
توێژینەوە: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
ئیلهام: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
ماوەی پڕۆژە: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
ڕێڕەوی کارکردن: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
ئەندامانی تیم: Birkin Creative Integrated Marketing
کرێدیتی وێنەکان: Birkin Creative Integrated Marketing