Town Longquan Tower Liquor Pakêtkirin by Jin Tao He

Town Longquan Tower Liquor Pakêtkirin by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Hejmara Sînorkirî û Taybet Competition Category.

TuncHejmara Sînorkirî· 2021

Town Longquan Tower Liquor Pakêtkirin

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Xelata A' Design Award a Tuncîn Winner in Hejmara Sînorkirî Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Pakêtkirin

Sêwiran konsepta bircê bikar tîne da ku şeraba afirîner a şûşê-şûşeyek yekta ku di bircê de ye, bi kar tîne, li Chinaînê "sê bê cejn tune" ku tê de wateya bêtirî sê, du heval, vexwarina şerabê heye. ne bedew e. Kesê ku di medîtasyonê de li ser qapaxa şûşeyê rûniştî tê vê wateyê ku şerab ne tenê ji bo rihetkirina xemgîniyê ye, di heman demê de ji bo têgihîştina bi tamkirina şerabê jî ye.

The Recognition

About the Xelata A' Design Award a Tuncîn

Town Longquan Tower Liquor Pakêtkirin xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Town Longquan Tower Liquor Pakêtkirin tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Town Longquan Tower Liquor Pakêtkirin pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO