Zacapa Reserva Limitada 2019 Dîzayna Pakêtkirina Romê by Michelle Mak - forceMAJEURE Design

Zacapa Reserva Limitada 2019 Dîzayna Pakêtkirina Romê by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Zêrîn in Dîzayna Hejmara Sînorkirî û Taybet Competition Category.

ZêrHejmara Sînorkirî· 2020

Zacapa Reserva Limitada 2019 Dîzayna Pakêtkirina Romê

by Michelle Mak - forceMAJEURE Design

Client: Diageo

Xelata A' Design Award a Zêrîn Winner in Hejmara Sînorkirî Category

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Verified Award Winner

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Colors

The Design

About Zacapa Reserva Limitada 2019 Dîzayna Pakêtkirina Romê

Zacapa Reserva Limitada 2019 dîzayneke pakêtkirinê ya çapa sînordar e ji bo romeke kevnkirî. Etîketa qehweyî ya bi tîpên zêrîn ên foil, bi rengên kehrîbarî û zêrîn ên vexwarinê re li hev dike. Şerîta petate ya taybet, şerîteke kayê ya honandî ku ji bo vê çapê bi rengên taybet ji aliyê jinên pîşekar ên herêmî yên Guatemalayê ve hatiye çêkirin, li dora şûşeyê tê pêçandin. Dîzayna qutîkê tevliheviyên rengan û tekstûrên ku ji dîmenên xwezayî yên Guatemalayê îlham girtine, li hev dicivîne. Li ser qutîkê, şerîta petate û şerîta îmzeyî ya bi têbîniyên tamkirinê bi rengên zêrîn tên pêşkêşkirin.

The Recognition

About the Xelata A' Design Award a Zêrîn

Zacapa Reserva Limitada 2019 Dîzayna Pakêtkirina Romê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Zacapa Reserva Limitada 2019 Dîzayna Pakêtkirina Romê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Zacapa Reserva Limitada 2019 Dîzayna Pakêtkirina Romê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Dimensions & Packaging: Bottle: 750 ml
Tags: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Production Technology: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Design Challenge: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspiration: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Team Members: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Image Credits: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design