K11 Art House Primary Function: Sînema by Oft Interiors Ltd.

K11 Art House Primary Function: Sînema by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZîvHundurîn· 2021

K11 Art House Primary Function: Sînema

by Oft Interiors Ltd.

Client: K11 Art House by UA Cinemas

Xelata A' Design Award a Zîvîn Winner in Hundurîn Category

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Colors

The Design

About K11 Art House Primary Function: Sînema

K11 Art House sînemayeke navxweyî ye ku li Hong Kongê, Çîn cih digire. Sêwirandin li ser mijara xaniyeke çiyayê berfî hatiye avakirin, ku ji avahîsaziya alpî ya Swîsreyê îlhamê distîne, û hêmanên avahîsaziya kevneşopî dixe nav valahiyeke bazirganî ya nûjen. Cih 6034 metre çargoşe fireh e û bi kêmî ve pênc formatên vexwarinê tê de dicivîne, di nav de firotangeheke muzîkê, bareke vekirî, valahiyeke pêşangehê, navendeke performansê û xizmeteke civakî ya taybetkirî. Mermer, alumînyûm, tekstîl, xalîçe û şûşe li seranserê tê bikaranîn. Armanc ew e ku sînema wek komplekseke betlaneyê pêş bixe.

The Recognition

About the Xelata A' Design Award a Zîvîn

K11 Art House Primary Function: Sînema xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku K11 Art House Primary Function: Sînema karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. K11 Art House Primary Function: Sînema afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Dimensions & Packaging: Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
Design Challenge: With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
Research: By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
Inspiration: Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
Project Duration: The project started in 2018 in HK, China and finished in 2019 in the same place.
Operation Flow: In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
Image Credits: All images used in the submission was taken by Dennis Lo.