Hang Seng Bank Naveroka Şaxeke Bankê by Marco Choi and Yan Yik Lun

Hang Seng Bank Naveroka Şaxeke Bankê by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

TuncHundurîn· 2021

Hang Seng Bank Naveroka Şaxeke Bankê

by Marco Choi and Yan Yik Lun

Client: IMO design

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

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Colors

The Design

About Hang Seng Bank Naveroka Şaxeke Bankê

Hang Seng Bank navxaneyeke şaxeke bankê ya nifşeke nû ye ku li Hong Kongê cih girtiye. Ev şax 152 metre çargoşe dinya digire û xwedan pêkhateyeke vekirî û mêvandost e, digel ronahiyeke bi rehet û hêmanên darîn ên germ. Taybetmendiyên xizmeta dîjîtal bi navxaneyê re hatine yekgirtin, tê de bilêtkirina elektronîk, barek ji bo xizmetên dîjîtal û gîşeyeke xweser-xizmet cih digirin. Mişteriyan dikarin berî hatina xwe, bi riya sepaneke bankeya mobîl bilêteke elektronîk ji bo xizmetên gîşeyê bi dest bixin. Armanca sêwiranê ew e ku dema li bendbûnê ya di şaxê de kêm bibe û bankdarî bibe pêvajoyeke bi bandortir û danûstendintir.

The Recognition

About the Xelata A' Design Award a Tuncîn

Hang Seng Bank Naveroka Şaxeke Bankê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Hang Seng Bank Naveroka Şaxeke Bankê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Hang Seng Bank Naveroka Şaxeke Bankê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab