Tongrentang Zhima Health Dîzayna Navxweyî ya Firotgehê لەلایەن Yong Wong

دیزاینی Tongrentang Zhima Health Dîzayna Navxweyî ya Firotgehê لەلایەن Yong Wong خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.

ZêrHundurîn· 2021

Tongrentang Zhima Health Dîzayna Navxweyî ya Firotgehê

لەلایەن Yong Wong

کڕیار: Beijing Tongrentang Health

خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Hundurîn

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خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #108738

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Tongrentang Zhima Health Dîzayna Navxweyî ya Firotgehê

Tongrentang Zhima Health firotgeheke ezmûnê ye ku li Pekînê ye. Firotgeh 5000 metre çargoşe li ser sê qatan digire. Temamkerên xurekî, xwarinên xurtker û berhemên lênêrîna tenduristiyê yên ku teknolojiya tenduristiyê di nav xwe de dihewînin, li yek cihî têne pêşkêşkirin. Qadên fireh ên materyalên dijber, wek dara xam û tûncê zer, di hundir de hatine bikaranîn. Ji qata jêrîn ber bi jor ve, çar mijar têne pêşkêşkirin, ango lêpirsîn, xwarin, başbûn û derman. Firotgeh her wiha ji bo xerîdaran wek cihekî civakî yê rihet jî xizmetê dike.

پێناسەکردن

دەربارەی Xelata A' Design Award a Zêrîn

Tongrentang Zhima Health Dîzayna Navxweyî ya Firotgehê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Tongrentang Zhima Health Dîzayna Navxweyî ya Firotgehê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Tongrentang Zhima Health Dîzayna Navxweyî ya Firotgehê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
قەبارە و پاکێج: 5000 square meters, 3 floors
تاگەکان: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
تەکنەلۆژیای بەرهەمهێنان: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
هەڵەنگاندنی دیزاین: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
توێژینەوە: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
ئیلهام: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
ماوەی پڕۆژە: This project started in May 2019 and finished in December 2019 in Beijing.
ڕێڕەوی کارکردن: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
ئەندامانی تیم: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
کرێدیتی وێنەکان: Beijing Wuxiang Space Architecture Design