دیزاینی Da Ya Li دیزاینی ناوەوەی چێشتخانە لەلایەن Wei Wu خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2021 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Cihê Hundurîn û Pêşangehê.
ZêrHundurîn· 2021
Da Ya Li دیزاینی ناوەوەی چێشتخانە
لەلایەن Wei Wu
کڕیار: Beijing Da Ya Li Catering Co., Ltd.
خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Hundurîn
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #111709دیزاینەکە
دەربارەی Da Ya Li دیزاینی ناوەوەی چێشتخانە
دا یا لی دیزاینی ناوەوەی چێشتخانەیەکی مراوی برژاوە لە چێنگدوو، چین. تایبەتمەندییە ناوەندییەکەی خانووی دارێکی سوورە کە لە قامیشی ڕەتان دروستکراوە. نزیکەی ٥٠,٠٠٠ پارچە ڕەتان لە وۆرکشۆپێکدا سافکران و بە سپرەی ڕەنگ کران، پاشان یەک بە یەک لەسەر بنکەیەکی شێوەدراو جێگیرکران. نەخشە چنراوەکە لە دەروازەی پەیژەکەوە بەرز دەبێتەوە و درێژ دەبێتەوە بۆ ناوچەکانی دانیشتن. ڕەنگی سوور تەلارسازی شاهانەی چینی و تامی بیبەری چێشتی سیچوان دەهێنێتەوە یاد. دیوارە خشتە کۆنە ڕەشە دووکەڵییەکان و کاشییەکانی زەوی هاوسەنگی لەگەڵ سوورە گەرمەکە دەکەن. تۆڕێکی کانزایی شوێنەکە بۆ پێداویستییە بازرگانییەکان دابەش دەکات.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zêrîn
Da Ya Li دیزاینی ناوەوەی چێشتخانە xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Da Ya Li دیزاینی ناوەوەی چێشتخانە vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Da Ya Li دیزاینی ناوەوەی چێشتخانە daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
- قەبارە و پاکێج
- We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
- تاگەکان
- Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
- تەکنەلۆژیای بەرهەمهێنان
- The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
- هەڵەنگاندنی دیزاین
- We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
- توێژینەوە
- Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience. - ئیلهام
- The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
- ماوەی پڕۆژە
- The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
- ڕێڕەوی کارکردن
- To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
- ئەندامانی تیم
- Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
- کرێدیتی وێنەکان
- All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy
سپۆنسەرکراو
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زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
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