Akbank ATM Primary Function: ڕووکاری ئامێری ئۆتۆماتیکی پارەدان by Akbank T.A.S

Akbank ATM Primary Function: ڕووکاری ئامێری ئۆتۆماتیکی پارەدان by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Navber, Danûstendin û Ezmûna Bikarhêner Competition Category.

ZîvNavber· 2021

Akbank ATM Primary Function: ڕووکاری ئامێری ئۆتۆماتیکی پارەدان

by Akbank T.A.S

Client: Akbank

Xelata A' Design Award a Zîvîn Winner in Navber Category

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The Design

About Akbank ATM Primary Function: ڕووکاری ئامێری ئۆتۆماتیکی پارەدان

Book Text: ئای تی ئێم ی ئاکبانک ڕووکارێکی وێب-بنەمایە کە بۆ ئامێرە ئۆتۆماتیکییەکانی پارەدان دیزاین کراوە. ڕووکارەکە لەسەر شاشەی ١٠٢٤ لە ٧٦٨ پیکسڵ پیشان دەدرێت و پشتگیری چەندین زمان دەکات، لەوانە ئینگلیزی، ئەڵمانی، ڕووسی و فەڕەنسی. داشبۆردێکی کەسیکراو ناوەڕۆک لەسەر بنەمای شێوازەکانی هەڵسوکەوتی بەکارهێنەر و مۆدێلەکانی بڕیاری دارایی پیشان دەدات. ڕووداوی سادە و زانیاری ڕوون یارمەتی بەکارهێنەران دەدەن بۆ شوێنکەوتنی هەر هەنگاوێک. ڕێبازە موبایل-مانەندەکە کارلێکی ئاشنا بەکاردەهێنێت، و مامناوەندی ئەنجامدانی مامەڵەکان نزیکەی دە چرکە کەمتر لە جارانەوە دەخایەنێت.

The Recognition

About the Xelata A' Design Award a Zîvîn

Akbank ATM Primary Function: ڕووکاری ئامێری ئۆتۆماتیکی پارەدان xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Akbank ATM Primary Function: ڕووکاری ئامێری ئۆتۆماتیکی پارەدان karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Akbank ATM Primary Function: ڕووکاری ئامێری ئۆتۆماتیکی پارەدان afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensions & Packaging: 1024px X 768px screens within an Automated-Teller-Machine device
Tags: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Production Technology: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Design Challenge: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Research: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiration: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Project Duration: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Operation Flow: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Patents: Copyrights belong to Akbank T.A.Ş, 2020.
Team Members: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Image Credits: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020