Spazio Lenovo Naوداخانەی سەرەکی: ناوخۆی فرۆشگای بایەخدار by Alessandro Luciani is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.
ZîvHundurîn· 2021
Spazio Lenovo Naوداخانەی سەرەکی: ناوخۆی فرۆشگای بایەخدار
Client: Alessandro Luciani
Xelata A' Design Award a Zîvîn Winner in Hundurîn Category
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- Verified Award Winner
- Verify Award Status for #115699
The Design
About Spazio Lenovo Naوداخانەی سەرەکی: ناوخۆی فرۆشگای بایەخدار
سپازیۆ لینۆڤۆ ناوخۆیەکی فرۆشگای بایەخدارە کە لەسەر دوو نهۆم دروستکراوە، بە کۆی گشتی ڕووبەری ٩٠٠ مەتر چوارگۆشە. نهۆمی زەوی بۆشاییەکی نمایشی گونجاوە کە دەتوانێت ڕووداوی بانگەشەیی و شۆش پێشکەش بکات. مێزەکانی نمایش سەرەوەیەکی شووشەیی باریکیان هەیە لەگەڵ مۆنیتۆری ناوچەقاندوو بۆ زانیاری کاڵای دیجیتاڵی. دیوارێکی گەورەی LED بەناو سەقفدا بەرزدەبێتەوە و لە شەقامەوە دیارە. پەیژەکە بە شووشەی دایکرۆیک پۆشراوە، و پێپلیکانەکان ڕووناکی LED هەڵدەگرن. سیانزە کۆڵەکەی سەوزی ستوونی ناوچەیەکی باخچە پێکدەهێنن، بەم شێوەیە تەکنەلۆژیا و سروشت پێکەوە کۆدەکرێنەوە.
The Recognition
About the Xelata A' Design Award a Zîvîn
Spazio Lenovo Naوداخانەی سەرەکی: ناوخۆی فرۆشگای بایەخدار xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Spazio Lenovo Naوداخانەی سەرەکی: ناوخۆی فرۆشگای بایەخدار karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Spazio Lenovo Naوداخانەی سەرەکی: ناوخۆی فرۆشگای بایەخدار afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor. - Dimensions & Packaging
- The store is spread over two floors for a total of 900 square meters
- Tags
- Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
- Production Technology
- Dichroic glass, LedWall, Wood,
- Design Challenge
- The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
- Research
- The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
- Inspiration
- Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora. - Project Duration
- The project started in May 2020 in Milano - Italy and finished in September 2020
- Operation Flow
- The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
- Team Members
- Alessandro Luciani
Grottini srl - Image Credits
- Lenovo Italy
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