Vitra RimEx Wall Hung Series Fonksiyona Sereke: Anîmasyona Reklamê by Digital Panorama

Vitra RimEx Wall Hung Series Fonksiyona Sereke: Anîmasyona Reklamê by Digital Panorama is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Hesinîn in Dîzayna Fîlm, Vîdyo û Anîmasyonê Competition Category.

HesinFîlm· 2021

Vitra RimEx Wall Hung Series Fonksiyona Sereke: Anîmasyona Reklamê

by Digital Panorama

Client: Digital Panorama

Xelata A' Design Award a Hesinîn Winner in Fîlm Category

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Colors

The Design

About Vitra RimEx Wall Hung Series Fonksiyona Sereke: Anîmasyona Reklamê

Nivîsa Pirtûkê: Rêza Vitra RimEx Wall Hung komek ji sê fîlmên anîmasyona reklamê ye ku ji bo rêzeya tuwaletên dîwarîbend ên bêkelemê hatine afirandin. Her fîlim panzdeh çirke berdewam dike û bi tîpa full high definition û bîst û pênc çarçove di çirkeyê de tê pêşkêşkirin. Fîlim bi tevahî bi komputer hatine çêkirin. Hemû hêman di nermalava sê-alî de hatine modelkirin û anîmasyonkirin, paşê hatine render kirin, bi şêwazkirina şileyê (liquid simulation) re hatine yekkirin û hatine kompozekirin. Av û rûyên keramîkê di sazgehek sade û taze de têne nîşandan da ku paqijkirina hêsan û sêwirana tenduristî ya vê rêzeyê ronî bike.

The Recognition

About the Xelata A' Design Award a Hesinîn

Vitra RimEx Wall Hung Series Fonksiyona Sereke: Anîmasyona Reklamê xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Vitra RimEx Wall Hung Series Fonksiyona Sereke: Anîmasyona Reklamê afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Vitra RimEx Wall Hung Series Fonksiyona Sereke: Anîmasyona Reklamê ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
Dimensions & Packaging: 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
Tags: Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
Production Technology: %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
Design Challenge: The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
Research: Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
Inspiration: The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
Project Duration: Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
Operation Flow: This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
Patents: Copyrights belong to VitrA Eczacibasi, 2019
Team Members: Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER