Cap Pac Primary Function: Berhemê Danasîn ji bo Bûyeran by Joshua Grant Rayner

Cap Pac Primary Function: Berhemê Danasîn ji bo Bûyeran by Joshua Grant Rayner is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zîvîn in Dîzayna Reklam, Kirrûbirr û Ragihandinê Competition Category.

ZîvReklam· 2021

Cap Pac Primary Function: Berhemê Danasîn ji bo Bûyeran

by Joshua Grant Rayner

Client: Cassette Concepts limitied

Xelata A' Design Award a Zîvîn Winner in Reklam Category

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Colors

The Design

About Cap Pac Primary Function: Berhemê Danasîn ji bo Bûyeran

Cap Pac berhemekî danasînê ye ku ji bo bikaranînê li bûyerên li derve hatiye çêkirin. Cap Pac ji kaxezeke tenê tê çêkirin û çend tiştên bikêrhatî bi hev re dike yek. Du sîberokên rojê dikarin bên qetandin û li dora serî bên girêdan da ku çavan siyeyê bikin. Panela mayî wek nîşanekê xizmetê dike ku dikare peyameke ji bo her bûyerekê hatiye hilbijartin hilgire. Heman panel her weha wek hilgirekî ji bo du vexwarinan jî dixebite. Kaxezeke ku hatiye vezîvirandin an jî pejirandî tê bikaranîn, digel murekkeba bêav û zuwakirina bi enerjiya kêm. Armanc ew e ku ew çopê ku ji hêla materyalên danasînê ve tê afirandin kêm bike.

The Recognition

About the Xelata A' Design Award a Zîvîn

Cap Pac Primary Function: Berhemê Danasîn ji bo Bûyeran xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Cap Pac Primary Function: Berhemê Danasîn ji bo Bûyeran karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. Cap Pac Primary Function: Berhemê Danasîn ji bo Bûyeran afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Dimensions & Packaging: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Tags: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Production Technology: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Design Challenge: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Research: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspiration: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Project Duration: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Operation Flow: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patents: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Team Members: Joshua Grant Rayner