Pingshan Cultural Cluster Book Mall Dîzayna Navxweyî ya Pirtûkfiroşê by Jiang and Associates Creative Design

Pingshan Cultural Cluster Book Mall Dîzayna Navxweyî ya Pirtûkfiroşê by Jiang and Associates Creative Design is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Zêrîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

ZêrHundurîn· 2021

Pingshan Cultural Cluster Book Mall Dîzayna Navxweyî ya Pirtûkfiroşê

by Jiang and Associates Creative Design

Client: Jiang & Associates Creative Design

Xelata A' Design Award a Zêrîn Winner in Hundurîn Category

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Verified Award Winner
Verify Award Status for #119439

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pingshan Cultural Cluster Book Mall Dîzayna Navxweyî ya Pirtûkfiroşê

Pingshan Cultural Cluster Book Mall dîzaynek navxweyî ya pirtûkfiroşekê ye ku ji xaniyên girtî yên Hakka yên herêmî yên Shenzhenê îlham girtiye. Cih hatiye dabeşkirin bo herêmeke çarçik û herêmeke gilover. Herêma çarçik ji bo ciwanan hatiye armanckirin û pilana wê li dora qadeke çalakiyê ya navendî berfireh dibe. Dîwarên atriumê rûyên birêkûpêk ên avahiyên birca kevneşopî tînin bîra mirov, lê banê bi rûyekî neynikî dîmenê dirêj dike. Herêma gilover ji bo malbat û zarokan hatiye armanckirin, bi dîwarên pirtûkan ên kevanî û derenceyeke pêçandî ya spî. Fonksiyonên xwendin, xwarin, pêşangeh û civakî li gel hev hatine berhevkirin.

The Recognition

About the Xelata A' Design Award a Zêrîn

Pingshan Cultural Cluster Book Mall Dîzayna Navxweyî ya Pirtûkfiroşê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Pingshan Cultural Cluster Book Mall Dîzayna Navxweyî ya Pirtûkfiroşê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Pingshan Cultural Cluster Book Mall Dîzayna Navxweyî ya Pirtûkfiroşê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pingshan Cultural Cluster - Book Mall, taking the local Hakka enclosed house culture as the design concept and the pattern of round outside but square inside as the main feature, has its space divided into "Square" and "Round" zones.
The square zone is oriented to young people, the overall layout of which expands around the central activity area. Inspired by "Diaolou" (tower building), we adopt the highly structured facade of Diaolou to create characteristic walls for the atrium. The use of mirror finish ceiling makes the image extend infinitely, activating the memory to the whole space. Our space design makes the timeline of "Consumption" extended to connect the experience services of public areas through catering, cultural creation, social interaction, exhibition, etc., increasing the interaction and emotional care between customers.
The round zone is oriented to families and children, which adopts lively circular and curved layout. The smooth curved book walls divide the space into parts, increasing the fun of passing through them. Both the book walls and stairs in the atrium shape a natural enclosed space, in which the white spiral staircase like a white ribbon highlights the circling force of the building and the power of the structure. Along the steps, the artistic lighting devices suspended above the head are scattered in order. The smooth sense of flow and shining lights creates a space just like among the stars, attracting people to discover it.
Dimensions & Packaging: Total floor area is 6472.5㎡
Tags: culture, cluster, book mall, bookstore, Hakka, square and round
Production Technology: In order to convey the design scene of Hakka enclosed houses more clearly, we collected different disused wooden doors and windows of old buildings in the surrounding areas, and engraved their texture on the cement walls of the atrium. The wood texture in different types and periods formed rich and interesting texture patterns, which seems to be a dialogue between ancient and modern times.
Design Challenge: As the Book Mall is located on two sides of the building which are connected by a semi-outdoor passageway in the middle, so how to strengthen the connection of the space on both sides has become the difficulty of our design.
Deeply understanding and studying the historical value and architectural style of Hakka culture, we define the space on both sides of the building as two design attributes of "Square" and "Round", integrate the unique "Spirit of Place" essence of Hakka enclosed houses into the design concept for two different spaces, and analyze the attributes and functions of traditional space, so as to rematch the space requirements of the Book Mall.
Research: Due to the prevalence of social media, the main groups of readers in traditional book malls are on the decline. For this reason, the Book Mall needs a different business model, and needs to explore and transform to a "Product + Space" combined model. The core part is to adapt its space to both different reader groups and multiple reading scenes and create a differentiated orientation. The designer sets up diversified leisure places for the Book Mall based on population characteristics and behavior patterns, providing the possibility of free switching and parallel coexistence of usage scenes. Functional scenes such as reading, leisure, communication and activities are integrated into the space, realizing the seamless connection between space and life scenes, thus creating a pleasant spirit of place.
Inspiration: The Book Mall is located in Pingshan District, Shenzhen City. Pingshan District, as the main settlement of Hakka people in Shenzhen, has dozens of Hakka enclosed houses, large and small. These houses have gone through many years, showing a distinctive style.
In the space design of the Book Mall, we hope to abandon the traditional concrete design method, but take "Pingshan Hakka Culture" as the core to extract the unique "Spirit of Place" of Hakka enclosed houses, integrate such spirit essence into the space design concept, and analyze the attributes and functions of the traditional space, so as to rematch them with the space demand of the bookstore.
Project Duration: The project finished in April 2020 in Pingshan Cultural Center, Pingshan District, Shenzhen City, Guangdong Province
Image Credits: Zeng Tianpei