MaGnesium Hub Naveroka Hundirîn a Cîgeha Pêşandanê by Chia Yu Tung

MaGnesium Hub Naveroka Hundirîn a Cîgeha Pêşandanê by Chia Yu Tung is a highly esteemed winner of the very prestigious 2021 Xelata A' Design Award a Tuncîn in Dîzayna Cihê Hundurîn û Pêşangehê Competition Category.

TuncHundurîn· 2021

MaGnesium Hub Naveroka Hundirîn a Cîgeha Pêşandanê

by Chia Yu Tung

Client: C.Y Tung

Xelata A' Design Award a Tuncîn Winner in Hundurîn Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About MaGnesium Hub Naveroka Hundirîn a Cîgeha Pêşandanê

Deqê Pirtûkê: MaGnesium Hub sêwiranek têgihiştî ye bo şaxeke Civaka Neteweyî ya Cografyayê (National Geographic Society) li Presidio, taxeke dîrokî ya San Fransîskoyê. Cîgeha bazirganî ya pirfonksîyon, ku li avahiyeke du-qatî ya li ber Pira Golden Gate bicih bûye, xwe digihîne herêmeke pêşandanê, qehwexaneyek û cîgeheke xebatê. Sêwiran ilhamê ji fotografiya destpêkê ya flashê digire, ku tê de toza magnezyûmê dişewitiya û ronahî çêdikir. Qata yekem, mîna berî flashê, tarî ye, û qata duyem, mîna piştî flashê, ronî ye. Herêmên gerguhastinê, lobî û pêşandanê hem ji bo fonksîyonê hem jî ji bo xuyangê hatine plansazkirin.

The Recognition

About the Xelata A' Design Award a Tuncîn

MaGnesium Hub Naveroka Hundirîn a Cîgeha Pêşandanê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku MaGnesium Hub Naveroka Hundirîn a Cîgeha Pêşandanê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. MaGnesium Hub Naveroka Hundirîn a Cîgeha Pêşandanê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition space, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.
Dimensions & Packaging: Level 01: 630 sqm. 30m x 21m;
Level 02: 630 sqm. 30m x 21m
Tags: Exhibition, Museum Exhibition, Conceptual Design, Flash Camera, Magnesium, Scientific
Production Technology: Level one lobby represents the camera lens. The flipped LED graphic on the ground, which appears correctly in the mirrored ceiling, demonstrates the image reversed effect between the lens and the imaging sensor.
The permanent exhibition space adjacent to the lobby is designed with custom showcasing booths inspired by old camera bellows and camera lenses. The audio-visual room is designed with acoustic in mind for broadcasting short-clips.

Once visitors travel down the hallway past the central event space's wall, the current exhibition space is designed with flexibility in mind and planned as the "second layer" of magnesium atom. The flexible space and movable display cases are arranged for constant exhibition changes every season. The mesh ceiling in this area is formed by eight pieces of perforated panels inspired by the 8 electrons on the second shell of a magnesium atom.

Additionally, the display pedestals throughout the floor are made of brushed silver metal and dichroic glass resembling the flashcube of Kodak's Instamatic camera.

For the cafe space located at the corner of level one facing the Presidio neighborhood, the room is inspired by historic military architecture, characterizing brick elements, arcade porches, and other decorative elements.
Design Challenge: The design challenge of this project was to analyze the travel path throughout the space from visitors, staff, and employees' points of view and holistic incorporate into the design concept on the floor plan and every detail; security, merchant, and noise considerations needed to be covered in the circulation planning stage.
Research: The project had been through a research stage searching back to the history of National Geographic Society. The magazine's flash photographs were captured by Shiras's jack lighting technique, which he rode on a canoe with a bright light to catch animals' eyeshine, had successfully illuminated a previously invisible part of the natural world and also marked the organization's milestone. The effect of flash was first created through burning magnesium powder. Burning magnesium powder was used as the flashlight in early photography, so the designer started the concept related to the idea of the flashlight. Just like National Geographic's dedication to discovering the world through pioneering photos and insights, MaGnesium Hub carries a similar mission to celebrate the past and explore the future.
Inspiration: Since National Geographic's publication of 74 George Shiras's flash photos in 1906, the technique of creating flashlight by burning magnesium powder to capture animals in the dark, turned the Nat Geo magazine from a text-based scientific journal into a "picture book," which marked the organization's milestone. The designer has come up with a concept that is inspired by the phenomenon caused by flashlights.
Level one is designed as "before flash" that demonstrates a dimmish atmosphere; level two is the work floor, as "after flash," with a brighter look and feel.
Project Duration: The project was designed in 2019 in San Francisco and was nominated as one of the best.
Operation Flow: Besides educating visitors by showcasing the collections, Magnesium Hub also provides an event space for groups and neighbors to connect and socialize.
The interacting elements, such as the pullout display panels, digital interacting map, and the interaction board, are designed throughout the exhibition floor.
Image Credits: Image #1 : Renderer ArchiCGI
Image #2: Renderer ArchiCGI
Image #3 : Renderer ArchiCGI
Image #4 : Renderer ArchiCGI
Image #5 : Renderer ArchiCGI